About this role
Job title: Head of E-Commerce and Growth Marketing
Description
- We are looking for a Head of E-Commerce and Growth Marketing to build, manage, and scale NACK’s digital commercial engine. If you are a growth leader who lives in Shopify, understands performance marketing inside out, and actively leverages AI and automation to drive acquisition, conversion, and retention—this is your stage.
Responsibilities
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E-Commerce & Revenue Ownership: Own the commercial performance, merchandising, and overall growth of NACK’s Shopify platform.
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Growth & Performance Marketing: Plan and execute digital marketing strategies, managing paid campaigns across Meta, TikTok, Google, and retargeting channels to optimize CAC and ROAS.
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AI & Automation Systems: Deploy practical AI tools, automations, and digital workflows to streamline conversion, customer journeys, abandoned cart recovery, and operational efficiency.
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Retention & Lifecycle: Build high-converting email, remarketing, and retention flows to boost repeat purchases and Customer Lifetime Value (LTV).
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Cross-Functional Collaboration: Partner closely with sales, creative, content, and product teams on campaign planning, photoshoots, events, and brand activations.
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Global Scaling: Build a robust, scalable digital system capable of taking NACK’s local presence to a global customer base.
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We Are Looking For
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Proven experience driving revenue growth in e-commerce, performance marketing, or digital growth roles (fashion, retail, or consumer brand experience is a major plus).
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Expert-level hands-on proficiency with Shopify and e-commerce analytics.
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Deep understanding of paid media management, conversion rate optimization (CRO), and customer journey mapping.
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Forward-thinking mindset with practical knowledge of AI tools, AI agents, and e-commerce automations.
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Strongly commercial, data-driven, and focused on measurable ROI and business impact.
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Key Metrics will own
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Online Revenue, Conversion Rate (CR), and Average Order Value (AOV)
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CAC, ROAS, and Paid Channel Contribution
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Repeat Purchase Rate, LTV, and Cart Recovery Performance
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Successful deployment of AI-enabled growth and automation workflows
Application Closing Date
Not Specified.