Head of Community & Growth

Cyclaa

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A cycling platform for booking, community, gear exchange, and bike intelligence (AI)

Growing fast

Showed strong hiring growth in the past month

Growing fast

Showed strong hiring growth in the past month

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Head of Community & Growth

• $50k – $115k • 0.15% – 0.5%
• |Remote ( United States ) • New York City
• |4 years of exp
• |Full Time

Posted: 1 day ago• Recruiter recently active

Job Location

New York City

Remote Work Policy Onsite or remote

Hires remotely in

United States

Visa Sponsorship Not Available

Preferred Timezones Pacific Time, Mountain Time, Central Time, Eastern Time, Atlantic Time

Collaboration Hours 9:00 AM - 5:00 PM Eastern Time

RelocationAllowed

Skills

• Branding

• Product Marketing

• Community Management

• Customer Relationship Management

• Strategic Partnerships

• Hiring contact

• Margaret Coppola

• Founder

• New York City

About the job

Head of Community & Growth

Help Build the Operating System for Cyclists and Their Bikes.

Cycling is more than a sport. It's transportation, fitness, adventure, independence, and community.

Yet the experience of owning and maintaining a bike remains surprisingly fragmented.

Cyclists use different platforms to track rides, find mechanics, schedule repairs, manage bike maintenance, discover products, and connect with other riders.

Cyclaa is building a better way.

We're creating a connected digital ecosystem that brings bike ownership, maintenance, professional services, commerce, and community together in one seamless experience.

Think of a world where every bike has a digital identity, every cyclist has access to trusted services, and every ride is part of something bigger.

We're starting in New York City with a focused maintenance and service marketplace, supported by a planned 60-day pilot designed to validate customer demand, establish reliable service operations, and develop a repeatable growth model.

Our ambition extends well beyond NYC. We're building Cyclaa with the long-term vision of becoming the global operating system for cyclists and their bikes.

Founded by Margaret Coppola, an entrepreneur, endurance athlete, and cyclist with a background in finance, business strategy, and building and selling a previous company, Cyclaa is entering an exciting stage of product development and market validation.

Now we're looking for someone to help build the community and growth engine behind it.

The Opportunity

We're seeking an entrepreneurial, creative, and commercially minded Head of Community & Growth to lead Cyclaa's early customer acquisition, community development, partnerships, and brand activation efforts.

This is not a traditional marketing position.

You won't be inheriting an established audience, a large marketing budget, or a playbook that's already been written.

You'll help create the playbook.

You'll work directly with the Founder & CEO to shape how Cyclaa introduces itself to the world, starting with New York City's cycling community and building a repeatable strategy for future markets.

Your mission is to turn Cyclaa from an emerging platform into a brand cyclists recognize, trust, engage with, and recommend.

The ideal candidate combines the creativity of a brand builder, the analytical discipline of a growth marketer, and the relationship-building skills of a community leader.

We care about more than followers, impressions, or event attendance. We want someone who can translate community engagement into meaningful product adoption, completed service bookings, referrals, and long-term customer relationships.

If you love building things from scratch, thrive in fast-moving environments, and genuinely understand the power of community, this could be an exceptional opportunity.

What You'll Own

1. Community Strategy & Development

• Develop and execute Cyclaa's community-building strategy, beginning with New York City.
• Establish authentic relationships with cycling clubs, riding groups, commuters, recreational cyclists, endurance athletes, and local cycling organizations.
• Identify key cycling communities, neighborhoods, and customer segments for initial activation.
• Build relationships with cycling advocates, local leaders, athletes, coaches, and community organizers.
• Design initiatives that encourage riders to connect with Cyclaa and one another.
• Help create an engaged community of early adopters, advocates, and brand ambassadors.
• Establish community communication guidelines and engagement standards.
• Collect feedback and insights from cyclists to inform product development and customer experience improvements.
• Create programs that encourage participation, referrals, retention, and ongoing engagement.
• Develop a repeatable community-building playbook that can support future geographic expansion.

2. Growth Strategy & Customer Acquisition

• Own Cyclaa's early customer acquisition strategy and growth experimentation.
• Develop and execute campaigns that drive qualified cyclist signups, service requests, completed bookings, and repeat engagement.
• Identify and prioritize the most promising acquisition channels based on cost, conversion, and customer quality.
• Build and test referral programs, ambassador initiatives, partnership promotions, and organic acquisition strategies.
• Develop growth funnels across awareness, acquisition, activation, conversion, and retention.
• Coordinate launch campaigns around the NYC pilot and subsequent neighborhood expansion.
• Test paid marketing channels selectively when the economics justify investment.
• Establish attribution and reporting processes for campaigns and partnerships.
• Optimize conversion from initial interest to meaningful customer actions.
• Partner with Operations to align customer acquisition with mechanic availability and service coverage.
• Recommend growth budgets and resource allocation based on measurable results.

3. Cycling Clubs, Partnerships & Ambassador Programs

• Identify, approach, and establish relationships with cycling clubs, bike shops, studios, coaches, fitness organizations, and relevant local businesses.
• Build a structured partnership pipeline and manage outreach, negotiations, activation, and ongoing relationship development.
• Create and manage a Cyclaa ambassador program involving ride leaders, athletes, creators, and local cycling advocates.
• Develop ambassador responsibilities, promotional initiatives, incentive structures, and performance tracking.
• Design mutually beneficial partnerships that strengthen Cyclaa's brand and provide value to participating organizations.
• Coordinate referral initiatives, collaborative promotions, and local activation opportunities.
• Represent Cyclaa at relevant cycling events, community gatherings, and industry activities.
• Track partnership performance using qualified referrals, bookings, conversion rates, and engagement.
• Identify scalable partnership opportunities as Cyclaa expands.

4. Brand Strategy, Content & Storytelling

• Help refine and execute Cyclaa's brand positioning, messaging, and marketing strategy.
• Translate Cyclaa's long-term vision into compelling, accessible messaging for cyclists, mechanics, partners, and prospective customers.
• Develop a cohesive content strategy across Instagram, TikTok, LinkedIn, email, and other relevant channels.
• Own the planning and execution of the social media content calendar.
• Create or coordinate engaging short-form videos, educational content, product demonstrations, founder stories, and community features.
• Develop campaigns that highlight real cycling experiences, bike ownership challenges, and Cyclaa's solutions.
• Work with photographers, designers, creators, and other creative partners as appropriate.
• Establish consistent brand standards across social media, email, events, and partnership materials.
• Identify opportunities for earned media, local press, podcasts, and industry exposure.
• Measure content performance based on engagement quality, qualified traffic, signups, and commercial outcomes.

5. Events & Experiential Marketing

• Plan and execute community rides, cycling meetups, product demonstrations, maintenance workshops, and launch activations.
• Develop events that introduce cyclists to Cyclaa's platform and marketplace services.
• Collaborate with cycling clubs, ride leaders, mechanics, and partners on co-hosted activities.
• Manage event planning, budgets, scheduling, promotion, registration, and follow-up.
• Coordinate with qualified partners on appropriate event safety practices and operational logistics.
• Develop creative, cost-efficient experiences that strengthen brand awareness and community relationships.
• Measure event effectiveness through qualified leads, customer acquisition, referrals, bookings, and engagement.
• Create repeatable event formats that can support future geographic expansion.

6. Customer Engagement, Retention & Lifecycle Marketing

• Develop strategies that k