Head of Communications & Brand

Section: About the Role Welcome2Africa International is seeking a Head of Communications & Brand to strengthen the group's identity, unify its entities under a clear brand architecture, and build the Group CEO's international profile.

Section: Key Responsibilities

• Define the brand architecture for the holding company and its entities: Welcome2Africa International, W2A Connect, W2A Trade, W2A Impact Capital, W2A Impact Foundation, and W2A Farms.
• Develop the positioning and core narrative for the group and each entity, presenting Welcome2Africa as a global investment and trade group.
• Build the Group CEO's international profile through thought leadership, speaking platforms, media, and LinkedIn, treating every engagement as a brand opportunity.
• Turn delivered results into content by documenting and communicating missions, deal rooms, shipments, and completed transactions across the group's channels.
• Lead corporate communications and media relations across priority markets in Europe, the Gulf, Asia, the Americas, and Africa.
• Lead communications for flagship forums, deal rooms, and missions, and strengthen the group's offer to sponsors.
• Establish and uphold brand standards across investor presentations, proposals, websites, and external documents.
• Manage reputation and crisis communications, establish approval standards for public announcements, and align the growing team through internal communications.