About this role
Head of Commercial - Middle East
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
Job Purpose
- Lead Middle East/West Asia in-market performance, driving a penetration-led expansion model across approximately 14 markets.
- Drive a structural upgrade of the region’s growth model through RTM excellence, distribution expansion across channels, and portfolio optimization
- Deliver accelerated and profitable growth while building scalable business models & long-term capabilities across the region, contributing to significant volume & Net Sales expansion
Core Responsibilities
Business Ownership & Growth Delivery
- Own commercial performance across Middle East/West Asia
- Drive Net Sales, Volume growth, profitability, and market share expansion across the market
Transformation & Growth Model Upgrade
- Lead RTM transformation and distribution expansion across the channels and region
- Drive portfolio optimization across markets
Trade Marketing and In-Store Execution
- Lead Trade Marketing initiatives to strengthen Easy to buy x Easy to choose x Easy to remember equation
- Ensure effective deployment of trade investments to support growth acceleration
Distributor Management and Partnership
- Ensure distributor alignment on growth priorities, execution standards and business objectives
- Ensure performance continuity and growth in the region, conduct regular performance reviews and support to optimize their performance
Organizational Leadership & Capability Building
- Build sustainable commercial and trade marketing capabilities and governance in the region
- Foster a collaborative and result-oriented work environment, encouraging teamwork and innovation
Key Performance Indicators:
- Net Sales
- Profitability
- Market Share
- Forecast Accuracy
- RTM Transformation
- Penetration
- Portfolio Optimization
- Growth in priority markets
- Distributor Performance
- Capability Development
Qualifications
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15+ years of experience in FMCG Sales and business development
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Multichannel experience in MT, GT & Distributor management in Levant & GCC markets
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Experienced in managing a team and building their capabilities
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Experienced in hiring / change in distributor management & Joint Business Planning
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Strong functional knowledge of support functions such as finance, marketing, supply chain & planning
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Flexible to travel for business meetings/market visits
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Language: English & Arabic are desirable
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BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.