Head of Client & Strategy

Head of Client & Strategy

Location: Lagos

Employment Type: Full-time

Job Summary

• As Head of Client & Strategy, candidate is the primary owner of all client relationships at Mikay Agency. They are responsible for client retention, strategic direction of accounts, and the quality of every client interaction - from first proposal to ongoing monthly management.
• They lead and develop the Account Management team, ensuring that every client receives consistent, high-quality service that reflects Mikay's standards.

Key Responsibilities

• Own all client relationships from initial contact through ongoing retainer management.

• Lead proposal and pitch development for new and renewing clients.

• Assign Account Managers to client accounts and oversee their performance.

• Conduct Quarterly Business Reviews (QBRs) for Premium-tier clients.

• Review and sign off on monthly performance reports before they are sent to clients.

• Manage client escalations - resolve complaints, scope disputes, and concerns at the account level.

• Collaborate with Content & Production and Digital Marketing on brief quality and delivery.

• Maintain and improve the client onboarding process and experience.

• Monitor client health scores and flag at-risk accounts early.

• Represent Mikay Agency professionally in all client-facing meetings and communications.

• Required Qualifications Educational Qualifications:

• A Bachelor's Degree or HND in Marketing, Mass Communication, Business Administration, Public Relations, Advertising, Media Studies, or any other relevant discipline.

• A Master's Degree in Marketing, Business Administration (MBA), Strategic Management, or a related field will be an added advantage.

• Professional certifications in Digital Marketing, Strategic Marketing, Brand Management, Project Management, or Client Relationship Management will be an added advantage.

• Relevant certifications in digital advertising, campaign strategy, analytics, or performance marketing are desirable. Experience Requirements:

• A minimum of 5–7 years of relevant professional experience in digital marketing, client service management, brand strategy, advertising, or a related field.

• At least 2–3 years of experience in a managerial or team leadership role, overseeing client accounts, marketing strategies, or multidisciplinary teams.

• Demonstrable experience in developing and implementing digital marketing strategies and integrated marketing campaigns.

• Proven experience managing client relationships, handling escalations, managing expectations, and driving client satisfaction and retention.

• Experience developing client proposals, preparing pitch presentations, identifying business opportunities, and supporting revenue growth.

• Demonstrable experience monitoring campaign performance, interpreting analytics, preparing reports, and recommending data-driven improvements.

• Experience managing multiple client accounts, project timelines, budgets, and internal resources simultaneously.

• A track record of achieving measurable results in client retention, campaign performance, account growth, or departmental objectives.

• Experience working in a digital marketing agency, advertising agency, media organisation, or a related client-facing environment is strongly preferred. Key Skills & Competencies:

• Strategic Planning and Development: Ability to develop and implement effective marketing and business strategies that align with clients' objectives, target audiences, and desired outcomes.

• Client Relationship Management: Strong ability to build and maintain long-term client relationships, manage expectations, address concerns, and ensure high levels of client satisfaction and retention.

• Leadership and Team Management: Ability to lead, supervise, mentor, and motivate client service and strategy teams to achieve departmental objectives and deliver quality results.

• Digital Marketing Expertise: Comprehensive understanding of digital marketing channels, including social media marketing, paid advertising, content marketing, influencer marketing, SEO, and digital campaign management.

• Strategic Communication and Presentation: Excellent written and verbal communication skills, with the ability to present strategies, proposals, campaign reports, and recommendations convincingly to clients and management.

• Business Development and Growth: Ability to identify growth opportunities, develop client proposals, support pitch presentations, upsell relevant services, and contribute to the agency's revenue growth.

• Campaign Planning and Execution: Ability to oversee the development, implementation, and evaluation of integrated marketing campaigns to ensure alignment with client objectives and agency standards.

• Analytical and Critical Thinking: Ability to interpret market research, audience insights, campaign performance data, and industry trends to develop informed strategies and recommendations.

• Budget Management and Financial Acumen: Ability to oversee client budgets, monitor campaign expenditure, assess resource requirements, and ensure that projects are delivered within approved financial limits.

• Project and Resource Management: Ability to coordinate multiple client accounts, prioritise competing demands, allocate resources, manage timelines, and ensure timely delivery of agreed services.

• Negotiation and Conflict Resolution: Ability to negotiate effectively, manage disagreements, resolve client concerns, and maintain productive professional relationships.

• Problem-Solving and Decision-Making: Ability to identify strategic and operational challenges, evaluate alternatives, make sound decisions, and implement appropriate solutions.

• Performance Monitoring and Reporting: Ability to establish performance objectives, monitor campaign effectiveness, evaluate team output, and present actionable reports to clients and management.

• Crea