About this role
About the Role This role owns China's strategic planning and cross-BU marketing execution, collaborating with BU and function leaders to develop and implement growth initiatives, pricing, and e-commerce strategies. You will lead a central China marketing team and ensure alignment with the global marketing organization to drive demand, visibility, and commercial results. What You'll Do
- Develop China strategy with local BU teams and drive implementation, covering market intelligence, win segment development, commercial initiatives, new product development & local innovation pipeline management, and strategic sourcing & operation optimization.
- Lead Marketing Campaigns and Leads Management to improve funnel contribution, plan and execute demand generation, digital marketing, and ATL/BTL campaigns in support of GTM and commercial growth.
- Create and execute pricing strategy with China BU leaders; develop and maintain China price tools to support price improvement.
- Develop China E-commerce differentiation strategy and drive aggressive growth through direct-sales and third-party platforms.
- Build and lead an efficient China central marketing team culture, partnering with cross-BU teams and maintaining high engagement and self-drive.
- Collaborate with Pall global central marketing to sync with global strategy and initiatives. What We're Looking For
- Bachelor’s degree in engineering or business; MBA preferred.
- Minimum 10 years’ experience including leadership in marketing, sales or business development; B2B marketing background required.
- Proven delivering results with rigorous execution and agility to reallocate resources as needed.
- Strategic thinker with strong analytical skills and ability to influence change.
- Proficient in both English and Mandarin (spoken and written).
- Self-motivated, enthusiastic and positive with a can-do attitude. Nice to Have
- MBA preferred.