Head of Brand, Marketing & Communications

HR-on-Wheels

Our client, an organisation operating in the education, skills development, and service-based business sectors, is recruiting to fill the position below:

Job Title: Head of Brand, Marketing & Communications

Location: Victoria Island, Lagos

Employment Type: Full-time

Work Arrangement: Hybrid

Job Summary

• Our client, an organisation operating in the education, skills development, and service-based business sectors, is seeking an experienced and commercially minded Head of Brand, Marketing & Communications to lead its brand positioning, marketing strategy, corporate communications, and visibility initiatives.
• The successful candidate will drive brand awareness, customer acquisition, and business growth while strengthening corporate communications, executive visibility, and strategic partnerships.
• The ideal candidate must be creative, hands-on, results-oriented, and capable of managing marketing campaigns, external agencies, and content development while building an effective marketing function.

Key Responsibilities

• Develop and manage brand strategies to strengthen brand identity, positioning, visibility, and market reputation across the organisations.
• Plan and execute marketing campaigns to drive student enquiries, enrolments, customer acquisition, and business growth.
• Oversee digital marketing activities, including social media, email marketing, online advertising, and website content.
• Lead corporate communications, public relations, media engagement, and executive visibility initiatives.
• Coordinate media opportunities, events, speaking engagements, and thought leadership activities.
• Collaborate with management and the Partnerships Lead to develop marketing materials, proposals, corporate profiles, and partnership presentations.
• Oversee the creation of marketing and corporate content, including videos, graphics, articles, success stories, and promotional materials.
• Monitor campaign performance, brand awareness, customer acquisition, and other marketing metrics, providing regular reports and recommendations.
• Manage external agencies, consultants, freelancers, marketing budgets, and service providers to ensure quality and timely delivery.
• Build and lead an effective marketing team as the function expands, ensuring alignment with organisational objectives.

Qualifications & Experience

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, Public Relations, or a related discipline.
• 5–7 years' relevant experience in marketing, brand management, corporate communications, or public relations.
• Proven experience developing and executing marketing campaigns and managing digital marketing platforms.
• Strong experience in brand management, content development, corporate communications, and public relations.
• Experience managing external agencies, consultants, marketing budgets, and service providers.
• Excellent writing, communication, presentation, and interpersonal skills.
• Strong analytical skills with the ability to measure and report marketing performance.
• Commercial awareness and the ability to translate marketing initiatives into measurable business results.
• Experience supporting partnerships, sponsorships, or business development initiatives will be an advantage.
• Experience in education, skills development, technology, workforce development, or service-based businesses will be an added advantage.
• Ability to work independently, manage multiple projects, and engage effectively with senior management and external stakeholders.

Salary

N800,000 – N1,000,000 Gross Monthly.

Application Closing Date

9th December, 2026.