About this role
Head of Brand Marketing and Commercial Growth Job at Woodgate Structure Limited
Woodgate Structure Ltd is a Human Resources Management and Business structuring Company with a Mindset Structured towards Sincerity of Purpose, Professionalism and Integrity.
We are recruiting to fill the position below:
Job Position: Head of Brand Marketing and Commercial Growth
Job Location: Nigeria
Employment Type: Full-time
Job Description
- Brand Strategy & Positioning: Define and evolve the brand’s mission, vision, voice, and visual identity to stand out in competitive markets.
- Commercial Growth & Revenue Alignment: Build and execute integrated marketing and commercial strategies that link brand awareness directly to customer acquisition, pipeline growth, and sales.
- Campaign & Go-to-Market Management: Lead multi-channel campaigns (digital, social, PR, events, and trade) for product launches and core offerings to drive demand.
- Market & Consumer Research: Analyze market trends, competitor positioning, and consumer behavior to identify new commercial opportunities and product-market expansions.
- Performance & Data Analytics: Track Key Performance Indicators (KPIs)—such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), brand sentiment, and conversion rates—using data dashboards and CRM tools.
Salary
N500,000 - N,1000,000 monthly.