Head of Acquisition & Reactivation - Rainbow Six Siege

Job title: Head of Acquisition & Reactivation - Rainbow Six Siege

About the Role Ubisoft is seeking a strategic leader to own acquisition and reactivation for Rainbow Six Siege from Paris. You will define and pilot marketing strategies to grow the game's audience, strengthen awareness, and maximize campaign effectiveness across the funnel, translating marketing vision and market opportunities into scalable campaigns and orchestrating end-to-end execution.

What You'll Do

• Define acquisition and reactivation strategies aligned with the marketing vision, business priorities, opportunities, and key moments to strengthen awareness, nourish consideration, and maximize conversion.
• Build funnel-stage strategies with messages, assets, audiences, and touchpoints.
• Co-create storefront strategy with Partner Marketing and Sales, defining assets, metadata, and player-facing messages aligned with game pillars and acquisition campaigns.
• Collaborate with Audience, GSI, Marketing Analytics and Growth Marketing Manager to identify growth opportunities, leverage performance learnings and continuously improve strategies.
• Identify opportunities from market benchmarks, creative trends, media innovations and competitive practices to improve performance.
• Contribute to evolving future acquisition strategies by sharing learnings from campaign performance, player feedback, and market evolution.
• Campaign Execution & Optimization: pilot campaigns to ensure coherence and quality; define asset production pipeline; brief internal and external teams; align with Brand Manager Seasonal Engagement; monitor performance and optimize.
• Cross-Functional Collaboration: define paid media briefs and collaborate with Media to optimize campaigns; propose process improvements to accelerate execution and effectiveness.
• Team Collaboration & Expertise: mentor the Associate Brand Manager Acquisition; foster a culture of performance, product and business expertise, and continuous optimization.

What We're Looking For

• Experience in the video game industry, ideally on live service titles.
• Marketing expertise with a strong understanding of the full marketing mix.
• Demonstrated agility and ability to adapt quickly to new dynamics.
• Experience in performance marketing is a plus.
• Leadership: ability to define a clear vision and mobilize stakeholders and cross-functional teams.
• Results orientation: proven ability to own projects and achieve objectives.
• Innovation/Creativity: willingness to explore new approaches and inspire others.
• Collaboration: ability to work effectively with multidisciplinary teams worldwide.
• Fluency in English.

Compensation & Benefits

• Ubisoft benefits including participation in the employee savings plan, 25 days of paid time off (CP) and 12 RTT.
• 50% of the transport pass covered, meal vouchers, a strong health insurance plan, and other Ubisoft perks.
• Maternity leave of 20 weeks and paternity/parental leave of 7 weeks.
• Office located in Saint Mandé (Paris) with on-site gym; easy access via line 1 Saint Mandé.