About this role
Job Title: Head, Marketing & Merchant Acquisition
Location: Lagos Employment Type: Full-time
Job Summary
We are currently hiring on behalf of a leading Microfinance Bank seeking a highly experienced, commercially driven and results-oriented professional to fill the position of Head, Field Marketing & Merchant Acquisition. The successful candidate will provide strategic leadership for the bank's field marketing, merchant acquisition and field sales operations. He/she will be responsible for driving merchant network expansion, increasing POS terminal deployment, strengthening merchant relationships, growing transaction volumes and delivering sustainable business growth.
Responsibilities
Field Marketing & Business Development:
- Develop and execute strategic field marketing and business development plans to drive market penetration, merchant acquisition and revenue growth.
- Identify new business opportunities and expand the bank's merchant network across Lagos and other strategic markets in Nigeria.
- Drive targeted marketing campaigns to increase awareness, adoption and utilisation of the bank's POS and payment solutions.
- Identify high-potential commercial locations and develop effective strategies for market expansion.
Merchant Acquisition & POS Deployment:
- Lead merchant acquisition, onboarding, registration and activation across supermarkets, restaurants, pharmacies, hotels, petrol stations, retail outlets and other commercial establishments.
- Drive POS terminal deployment and ensure effective utilisation by newly acquired merchants.
- Develop strategies to attract high-volume merchants and businesses with significant transaction potential.
- Build and maintain strategic relationships with business owners, merchants, corporate clients and commercial partners.
- Monitor merchant transaction activities and implement initiatives to improve transaction volumes and merchant retention.
Field Sales Team Leadership & Management:
- Recruit, train, develop and supervise field marketing officers, sales executives, team leads and regional supervisors.
- Build and manage a high-performing field sales structure capable of delivering the bank's acquisition and revenue targets.
- Establish individual and team sales targets, performance indicators and productivity benchmarks.
- Monitor daily, weekly and monthly sales activities and ensure consistent achievement of assigned targets.
- Provide leadership, coaching, mentorship and performance management to improve team effectiveness and productivity.
Merchant Relationship Management & Retention:
- Develop and implement merchant engagement and retention strategies to strengthen existing business relationships.
- Ensure prompt resolution of merchant complaints and operational challenges.
- Identify opportunities to cross-sell and upsell additional banking products and payment solutions.
- Monitor merchant satisfaction, retention levels and transaction activities to minimise inactive and dormant accounts.
Requirements
- Bachelor's Degree or HND in Business Administration, Marketing, Banking and Finance, Economics, Sales Management or a related discipline.
- Must have Minimum of 7-10 years relevant professional experience in sales, marketing, business development, merchant acquisition in the financial sector, preferably Banking.
- Must have substantial experience working within a commercial bank, Microfinance bank, Fintech company, payment service provider or related financial services organisation.
- Must possess proven hands-on experience in merchant acquisition, POS terminal deployment, merchant onboarding and electronic payment solutions.
Candidates with experience in the following roles are encouraged to apply:
- Head of Merchant Acquisition
- Head of Field Sales
- Head of Agency Banking
Remuneration
- Monthly
Salary
N750,000 – N950,000
- HMO
- Pension
- Allowances
Application Closing Date
18th November, 2026.