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Head, Marketing & Merchant Acquisition

Bridgewaters Investment
Lagos Posted Nov 11, 2026
On-siteNGN 750,000 - 950,000 / month

About this role

Job Title: Head, Marketing & Merchant Acquisition

Location: Lagos Employment Type: Full-time

Job Summary

We are currently hiring on behalf of a leading Microfinance Bank seeking a highly experienced, commercially driven and results-oriented professional to fill the position of Head, Field Marketing & Merchant Acquisition. The successful candidate will provide strategic leadership for the bank's field marketing, merchant acquisition and field sales operations. He/she will be responsible for driving merchant network expansion, increasing POS terminal deployment, strengthening merchant relationships, growing transaction volumes and delivering sustainable business growth.

Responsibilities

Field Marketing & Business Development:

  • Develop and execute strategic field marketing and business development plans to drive market penetration, merchant acquisition and revenue growth.
  • Identify new business opportunities and expand the bank's merchant network across Lagos and other strategic markets in Nigeria.
  • Drive targeted marketing campaigns to increase awareness, adoption and utilisation of the bank's POS and payment solutions.
  • Identify high-potential commercial locations and develop effective strategies for market expansion.

Merchant Acquisition & POS Deployment:

  • Lead merchant acquisition, onboarding, registration and activation across supermarkets, restaurants, pharmacies, hotels, petrol stations, retail outlets and other commercial establishments.
  • Drive POS terminal deployment and ensure effective utilisation by newly acquired merchants.
  • Develop strategies to attract high-volume merchants and businesses with significant transaction potential.
  • Build and maintain strategic relationships with business owners, merchants, corporate clients and commercial partners.
  • Monitor merchant transaction activities and implement initiatives to improve transaction volumes and merchant retention.

Field Sales Team Leadership & Management:

  • Recruit, train, develop and supervise field marketing officers, sales executives, team leads and regional supervisors.
  • Build and manage a high-performing field sales structure capable of delivering the bank's acquisition and revenue targets.
  • Establish individual and team sales targets, performance indicators and productivity benchmarks.
  • Monitor daily, weekly and monthly sales activities and ensure consistent achievement of assigned targets.
  • Provide leadership, coaching, mentorship and performance management to improve team effectiveness and productivity.

Merchant Relationship Management & Retention:

  • Develop and implement merchant engagement and retention strategies to strengthen existing business relationships.
  • Ensure prompt resolution of merchant complaints and operational challenges.
  • Identify opportunities to cross-sell and upsell additional banking products and payment solutions.
  • Monitor merchant satisfaction, retention levels and transaction activities to minimise inactive and dormant accounts.

Requirements

  • Bachelor's Degree or HND in Business Administration, Marketing, Banking and Finance, Economics, Sales Management or a related discipline.
  • Must have Minimum of 7-10 years relevant professional experience in sales, marketing, business development, merchant acquisition in the financial sector, preferably Banking.
  • Must have substantial experience working within a commercial bank, Microfinance bank, Fintech company, payment service provider or related financial services organisation.
  • Must possess proven hands-on experience in merchant acquisition, POS terminal deployment, merchant onboarding and electronic payment solutions.

Candidates with experience in the following roles are encouraged to apply:

  • Head of Merchant Acquisition
  • Head of Field Sales
  • Head of Agency Banking

Remuneration

  • Monthly

Salary

N750,000 – N950,000

  • HMO
  • Pension
  • Allowances

Application Closing Date

18th November, 2026.

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