Head, Marketing & Business Development

Head, Marketing & Business Development

Overview

A leadership role for Head, Marketing & Business Development in Lagos, with frequent travel to Abuja and other states. Focus on developing and executing marketing and brand strategy, driving customer acquisition and revenue growth, leading digital acquisition across paid media, SEO/SEM and social commerce, building strategic partnerships with corporates, institutions and regulators, closing high-value corporate and institutional relationships, supporting product launches and market expansion, leading customer experience and retention initiatives, and managing a team of 20–25 across Marketing, Business Development and Communications. A Bachelor's degree in Marketing, Business Administration, Economics or related field is required, MBA or Master's degree strongly preferred. Certifications such as CIM, NIMN or CIPM are an added advantage, as is a track record of driving business growth and market expansion in financial services. Deep knowledge of CBN, SEC and NDPC regulations and proven experience with digital marketing, marketing automation and CRM platforms. The goal is to double the Group's revenue within 3 years. This is a high-visibility role with direct exposure to the Board and Executive Committee, and a potential path to Chief Commercial Officer or General Manager within 2–3 years.

Responsibilities

• Developing and executing marketing and brand strategy
• Driving customer acquisition and revenue growth
• Leading digital acquisition across paid media, SEO/SEM and social commerce
• Building strategic partnerships with corporates, institutions and regulators
• Closing high-value corporate and institutional relationships
• Supporting product launches and market expansion
• Leading customer experience and retention initiatives
• Managing a team of 20–25 across Marketing, Business Development and Communications

Requirements

• 7–10 years of progressive experience in marketing, business development, corporate communications, sales or financial services, including at least 5 years in a senior leadership role
• Bachelor's degree in Marketing, Business Administration, Economics or a related field; MBA or Master’s degree strongly preferred
• Certifications such as CIM, NIMN or CIPM an added advantage
• Track record of driving business growth and market expansion in financial services
• Deep knowledge of CBN, SEC and NDPC regulations
• Proven experience with digital marketing, marketing automation and CRM platforms
• Ability to thrive on impact, autonomy and measurable results
• Willingness to travel frequently and operate in a high-visibility environment

Benefits

• Competitive executive salary
• 30–50% performance-based annual bonus
• Executive car allowance with fuel and driver
• Family health insurance (HMO)
• Pension
• Executive development sponsorship

Travel/Location Details:

• Location: Lagos (fully physical, with frequent travel to Abuja and other states)
• Travel to Abuja and other states as part of the role

Additional Notes:

• Direct exposure to the Board and Executive Committee
• Potential path to Chief Commercial Officer or General Manager within 2–3 years