Talent Apply
Log in
All jobs
B

HCP Global Marketing Lead - All Genders

Biocodex
Gentilly, Île-de-France, France
Hybrid

About this role

Job title: HCP Global Marketing Lead - All Genders

About the Role The HCP Global Marketing Lead is responsible for defining and executing the global marketing strategy targeting healthcare professionals for the Saccharomyces boulardii CNCM I-745 product. This senior role requires strategic thinking, deep medical marketing expertise, and the ability to influence HCPs across multiple regions to drive recommendations and prescriptions. You will collaborate with medical, regulatory, and regional teams to shape the value proposition and educate the market.

What You'll Do

  • Develop and execute global HCP marketing strategy to engage and retain healthcare professionals across regions, leveraging new trends.
  • Conduct market research and gather insights to understand HCP needs and decision-making processes; translate findings into campaigns.
  • Design and oversee medical education programs to inform on Saccharomyces boulardii CNCM I-745.
  • Collaborate with medical and regulatory teams to create emotionally compelling and scientifically accurate marketing materials.
  • Work with lead countries, medical R&D, regulatory, and regional marketing teams to ensure cohesive initiatives.
  • Support local and regional marketing teams to align HCP strategy and execution.
  • Establish KPIs, track effectiveness of HCP engagement programs, and report to senior management with optimization recommendations.
  • Manage the HCP marketing budget and external agencies for high-quality output aligned with brand guidelines.
  • Align HCP strategy with DTC/global consumer campaigns to maximize overall brand success.
  • Build, develop, and lead a high-performing team; foster collaboration and a solution-oriented culture.
  • Lead organizational change toward needs-based HCP engagement rather than product promotion.
  • Ensure compliance with pharmaceutical codes of conduct and medical marketing best practices.

What We're Looking For

  • Bachelor’s degree in marketing, business, life sciences, or related field; MBA or advanced healthcare/pharma degree a plus.
  • Minimum 10 years of marketing experience, with at least 5 years in a senior role focused on healthcare professionals in pharma or consumer healthcare.
  • Global experience managing campaigns targeting HCPs across diverse international markets.
  • Deep expertise in medical marketing with a proven track record of influencing HCPs.
  • Strong understanding of global regulatory requirements and ethical standards in healthcare marketing.
  • Fluent English required; French language skills considered a plus.

Nice to Have

  • Additional French language proficiency is preferred.

Compensation & Benefits

  • Salary not disclosed; Hybrid work arrangement with up to 2 days remote per week; Gentilly HQ in France.
  • Multinational environment with ethics-driven culture and opportunities for growth.

Your next opportunity starts here

Prepare, apply, track, interview and get hired — all from one platform, with AI in your corner.

Download app

Or sponsor Premium for someone who's job hunting →