GTM Strategy, B2C (US Relocation)

About Our Company

Innovamat is an educational organization specialized in mathematics teaching. Founded in Barcelona in 2017, Innovamat provides schools with a comprehensive, evidence-based mathematics program spanning from Early Childhood Education through Secondary School, developed together with leading experts in mathematics didactics, cognition, and neuroscience.

The program integrates curriculum, teacher training, assessment, and intervention into a single coherent system. Present in 9 countries and serving more than 720,000 students, Innovamat is one of the few organizations in the sector with efficacy data independently validated by external research institutions. It is also the first non U.S. organization to successfully complete the California State Board of Education's adoption process for a core mathematics curriculum.

About the Role and Why It's Special ✨

This role relocates to the US. You will move to the United States to help launch and grow Innovamat's consumer business there.

Consumer Business takes Innovamat's math beyond the classroom. Enigmath, our flagship product, is already scaling in Spain and Italy through online and retail channels. The US, where Innovamat already works with schools, is our next big market.

You will help take the US from the first signals of the B2C market to a real business unit, reporting to US Leadership and working directly with Innovamat's executive leadership on a top-priority project for the company.

If you work in strategy or consulting today and want to build instead of advise, this is the step: hands-on go-to-market execution, direct access to executive leadership and the chance to take a winning product international and crack the US market. You will learn how to find traction in a new market by doing it, side by side with leadership. It comes with an ambitious career path in a top scale-up.

Key Responsabilities 🏁

Understand the US market in depth. Map how demand forms across the US consumer and education landscape, size the opportunity by segment, and turn that market intelligence into the thesis that defines where we play and how we win.

Form hypotheses and validate them at lightning speed. Turn your market knowledge into sharp hypotheses, act on them fast and iterate relentlessly: validate what works, kill what doesn't.

Drive go-to-market execution. Design and launch a multi-channel go-to-market approach, and build the acquisition funnel that becomes a scalable, constant revenue machine.

Build relationships with partners that add value in the US education ecosystem. Identify, approach and close the distributors, retailers, communities and institutions that open doors.

Help build a business unit. Take a new market from thesis and sizing to a business unit built with real ambition, and help scale it into a core pillar of the company.

What are we looking for? 🔍

We care far less about your resume than about how you think and how fast you learn. If you are energized by being accountable for real numbers in a market where nothing is set up yet, this role may be for you.

Here's our best guess about what your background may be.

Experience

• 2 to 5 years in strategy consulting, private equity, venture capital, investment banking, or at a high-growth start-up or scale-up.

• A track record of owning a project from analysis to measurable results, working with stakeholders beyond your own team.

• Engineering or another quantitative background is a plus.

• Having launched a product, a channel or a business yourself, ideally in consumer, e-commerce or education, is a strong plus.

Skills

• Strong analytical skills: you can size a market, model a funnel and design a test starting from a blank spreadsheet.

• Excellent written and verbal communication in English and Spanish.

• Solid proficiency with data and spreadsheets (AI skills are a strong plus).

• Ability to open doors and earn trust quickly with partners and senior stakeholders, including through cold outreach.

Mindsets You Embody

Founding spirit and a hands-on approach: you start from a blank page, roll up your sleeves and ship without waiting for a playbook, side by side with leadership.

High ownership: you take initiative and follow through from day one.

Curious, intellectually humble, and eager to learn quickly.

Willingness to move to the US and to build far from an established team.

Motivated by Innovamat's mission of improving how math is learned and taught.

What can you expect from us? 🤗

Our culture and values defines who we are and how we work. We believe that how we do things matters just as much as what we do. We know this isn’t the right place for everyone —and that’s okay. Here’s what you can expect when joining our team:

We aim high: We set ambitious goals and work to high standards. We're driven by the conviction that improving education is a game changer, and we're here to take it on with determination and passion. Here, you'll be able to grow as much as you want!

We are owners: From day one, you'll take real responsibility and have real impact. You'll feel trusted to lead projects, make decisions, and watch your ideas come to life.

We move fast: We work in a dynamic, ever-evolving environment where speed and adaptability make the difference.

We are eager to learn: Our team is made up of curious, motivated people who challenge themselves, and each other, to grow.

We are humble: We're guided by feedback and collaboration, and we value ideas for their impact, not for who they come from.

We enjoy the ride: We're an international, passionate team that thrives in a fast-paced, high-energy environment. We offer flexible working hours, time off during the Christmas break, flexible compensation options, and team-building days to reconnect and recharge.

If you want a role where your impact is visible from day one and your growth has no ceiling, we'd love to meet you!

Team

Operations

Location

Sant Cugat del Vallès

Remote status

Hybrid

Contact

Lidia Grané

Talent Acquisition Lead – Corporate & People

Colleagues

Guillem Colet

VP, Marketing US

Clàudia Portas

Website PM & Marketing Specialist

Aleix Boqué

Consumer Business Lead

Anna Llobet

Communication Specialist

Carla Silvestre

Families Comms & UX

Guillem Obiol

Consumer Business Specialist

Julia Arroyo

Marketing and Operations Specialist

Aida Sanuy

Strategic Communications & Reputation Lead

Marta Soler

Brand Designer

Foix Morgades

Social Media & Comms

Claudia Palomares

Consumer Business Specialist

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GTM Strategy, B2C (US Relocation)

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