GTM Manager (Internet Cafes & Esports)

GTM Manager (Internet Cafes & Esports)

GTM Manager (Internet Cafes & Esports)

Job Description: GTM Manager (Internet Cafes & Esports)

Job Responsibilities Market & Go-To-Market (GTM) Strategy Positioning Gain deep insights into the market landscape and customer needs within the Net Cafe and Esports industry (including chain internet cafes, esports hotels, etc.). Formulate comprehensive GTM strategies, pricing strategies, channel policies, and competitive tactics for products and solutions targeting the internet cafe market. Sales Enablement & Tool Refinement Distill core commercial value propositions and competitive advantages of products. Develop high-standard sales toolkits (Sales Kits) and continuously enable both channel sales and Key Account (KA) teams. Joint Tactical Execution (Sales Alignment) Work closely with Regional Channel Managers and KA Sales to conduct deep dives into key national cities. Assist in formulating targeted regional penetration tactics and special incentive policies. Cross-Functional Collaboration Serve as a bridge between frontline business units and backend teams. Collect real-time feedback from the market to drive product iterations and precise allocation of marketing resources. Benchmark Creation & Scalable Replication Partner with KA Sales to summarize successful business models with major internet cafe chains or key System Integrators (SIs). Establish industry benchmark cases and drive standardized replication across national markets.

Job Requirements

• Professional Background Bachelor’s degree or above. 5+ years of relevant experience in Go-To-Market (GTM), Product Marketing (PMM), Industry Solutions, or Channel Operations.

• Industry Expertise Familiar with the business ecosystem and procurement decision-making chains of internet cafes, esports hotels, or industry SIs. Possess deep insights into net cafe demands and equipment refresh cycles.

• Strategic & Hands-on Capabilities Demonstrate strong macro market analysis and commercial policy design capabilities, combined with exceptional hands-on execution to produce practical sales tools.

• Cross-Functional Communication & Coordination Strong project management skills, exceptional business communication, and post-mortem/review skills.

• Able to efficiently align and coordinate product, sales, and marketing resources.

• Data Acumen Adept at analyzing market data, shipment metrics, and competitor dynamics to timely adjust product and marketing strategies.

• Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.

• Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

• We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.

• All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

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