About this role
Job title: GTM Lead
About the Role The GTM Lead will own the full go-to-market motion for Blackletter, from strategy and awareness to demand generation and sales. Based in the San Francisco Bay Area, you will shape how founders, general counsels, and ops leaders discover, engage with, and adopt frontier automation-enabled legal services.
What You'll Do
- Drive go-to-market end to end — strategy, awareness, demand gen, and sales
- Run the full sales cycle with founders, General Counsels, and ops leaders, from first touch through signed engagement letter
- Show up where founders are — demo days, dinners, and founder events across SF — turning conversations into pipeline
- Get creative on messaging and medium to break through the noise and reach prospects
- Open new channels through partnerships — accelerators, VCs, and other firms that sit between us and prospective clients
- Develop the playbook — messaging, pricing conversations, objection handling — and refine it with every deal
- Run growth as disciplined experiments — find durable compounding channels, kill what doesn't work, and protect a premium brand
What We're Looking For
- Former founder, current investor ready to move to the operating side, or the first business hire at a strong startup — strongly preferred
- Builder: you've built GTM and can speak to results — channels you opened, deals you closed, numbers you moved
- Range over depth: you're as comfortable shaping a narrative and shipping a landing page as running a sales cycle or negotiating a partnership
- Distribution instinct: you think first about where trust already lives — which founders, investors, and communities our buyers listen to
- Owner: you will act like someone who owns this company. You see a problem, and you fix that problem. You want your fingerprints on a company — and an entire profession — as it's built
- Ambitious: you want to accelerate your career. Taking on outsized responsibility at a fast growing & high impact startup is your path to doing it