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GTM Lead – Customer Acquisition

Wellfound
Remote (US & Canada) Posted Oct 12, 2026
RemoteUSD 150,000 / year

About this role

InstaSupply

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GTM Lead – Customer Acquisition (Remote, US & Canada)

  • $150k – $150k • No equity
  • |Remote ( Canada •

United States )

  • |3 years of exp
  • |Full Time

Posted: today• Recruiter recently active

Hires remotely in

Canada -

United States

Remote Work Policy Remote only

Company Location

Toronto

Visa Sponsorship Not Available

Preferred Timezones Eastern Time

Collaboration Hours 9:00 AM - 5:00 PM Eastern Time

RelocationAllowed

Skills

  • Business Development

  • Sales

  • Lead Generation

  • Cold Calling

  • GTM strategies

  • Hiring contact

  • InstaSupply Inc.

  • Founder

  • Toronto

About the job

We're a small, fast-moving team building a construction-related online platform. We're looking for a GTM Lead to own how we reach customers, build pipeline and grow revenue.

Our customers are contractors and trade businesses. You'll shape how we go to market and turn conversations into orders. This is hands-on: you'll plan the strategy and also do the outreach yourself.

What you'll do

  • Own our go-to-market: who we target, what we say, and which channels we use

  • Run lead generation: lead lists, cold calls, cold email, LinkedIn, trade associations, supplier and industry partnerships

  • Build and improve our outbound process: scripts, follow-up cadence, CRM pipeline

  • Book calls, qualify leads and close orders

  • Test fast, drop what doesn't work, and scale what does

  • Report weekly on real numbers: leads, conversations, signups, orders, revenue

  • Who we're looking for

  • 5+ years in go-to-market, business development, BDR/SDR or B2B sales in the US or Canada

  • Has helped early-stage startups or marketplaces win their first customers and grow revenue (please show numbers)

  • Has built outbound and lead generation programs from scratch, not just followed someone else's playbook

  • Comfortable cold calling and talking to busy, practical business owners: contractors, builders and trades

  • Clear, confident communicator

  • Based in the US or Canada and available during Eastern Time (ET) business hours

  • Bonus: B2B marketplace, construction, building materials, logistics or e-commerce experience

  • Tools you should know

  • Apollo, Lusha, ZoomInfo or similar lead databases

  • HubSpot, Pipedrive or any CRM

  • Instantly, Lemlist or other cold email tools

  • LinkedIn Sales Navigator

  • Google Sheets

  • Not a fit if you mainly do SEO, content, social media or paid ads. We want someone who gets customers by talking to them.

About the company

InstaSupply

Actively Hiring More jobs From Suppliers to Customers in one tap1-10 Employees

Toronto

1-10

Construction

Apps

Learn more about InstaSupply

Founders

InstaSupply Inc. Founder

Toronto

View the team

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