GTM - Executive

GTM - Executive

BLR - Head Office, Bangalore, Karnataka, India

1 - 4 Years

Permanent

Job Description

About the company

Orange Health is India’s leading on-demand diagnostics lab for urban Indian consumers and is positioned as the fastest diagnostics lab in India. We were recognized as the Diagnostics Startup of the Year 2025.

Launched in January 2021, Orange Health Labs is amongst the most loved brands in the healthcare sector, with over 30,000 reviews and the highest rating on Google for all its facilities across the country, and an NPS close to 90!

Orange Health Labs is among the best places to work, with a team of 1,000+ people across the company. We believe in treating colleagues with respect and investing in their growth for the long term. You can learn more about our work culture on our careers page and LinkedIn page.

Our vision is supported by some of the world’s leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann India, Amazon, and other marquee names. We have been recognised as a Future Unicorn for two consecutive years by Hurun India.

About the Role

We’re looking for a smart and driven GTM (Go-to-Market) Executive to join the Partnerships team at Orange Health Labs. This is a high-impact, cross-functional role where you’ll work directly with the Sales Excellence Manager to execute strategic projects, interact with internal and external stakeholders, and bring structure to fast-moving workflows. If you enjoy solving problems, keeping things organized, and want to build a career at the intersection of sales, strategy, and operations - this is for you.

Why join us?

Market competitive salary with bi-annual increments.

Great stock option policy with rights to exercise 10 years post exit.

Well known for a collaborative culture with a top 10% rating on Glass door.

Fastest-growing health tech company in India with marquee investors.

Opportunity to build a product that will have a significant impact on people's health and well-being.

Roles and Responsibilities

• Creative pipeline

• Translate direction into complete, actionable briefs — objective, audience, format, specifications, references, deadline

• Run the pipeline end to end: brief → agency/design → review → revisions → live

• Maintain a single tracker of all work in flight with owner and status

• First-pass quality control on all creative: on-brand, on-specification, factually accurate on medical and turnaround-time claims, correct dimensions per platform

• Manage third-party creative agency deliverables (if applicable)

• Marketplace operations

• Publish and maintain listings: images, A+ content, storefront pages, campaign banners

• Execute pricing and promotional changes as directed and verify they go live correctly

• Manage marketplace advertising campaigns within set budgets - keywords, bids, placements

• Maintain catalogue accuracy across SKUs, including test descriptions, tu