GTM Engineer

gtm engineer

About the role

Access is building a modern go-to-market engine that turns customer data, market signals, intent, and relationship intelligence into prioritized opportunities and coordinated action across Sales, Marketing, and Customer Success. The GTM Intelligence Engineer will own the intelligence and automation layer of this model. This role will not own the underlying CRM, data warehouse, marketing automation, or integration platforms. The GTM Intelligence Engineer will partner with IT, Enterprise Data, Revenue Operations, Marketing Operations, and platform owners to onboard tools, define requirements, configure capabilities, and deploy workflows. This is a builder role, not a system-administration role. The successful candidate will translate commercial problems into working, measurable GTM solutions.

Responsibilities

• GTM Intelligence: Build account and opportunity prioritization models using fit, intent, engagement, relationship, and customer data. • GTM Intelligence: Identify whitespace, cross-sell, upsell, new-logo, renewal, and retention opportunities. • GTM Intelligence: Develop practical ICP, propensity, opportunity-sizing, and relationship-strength models. • GTM Intelligence: Turn market events and customer activity into actionable commercial insights. • GTM Intelligence: Test and improve scoring models using actual sales outcomes. • GTM Plays & Automation: Design and launch repeatable GTM plays across Sales, Marketing, and Customer Success. • GTM Plays & Automation: Define triggers, target accounts, actions, channels, ownership, timing, and success metrics. • GTM Plays & Automation: Build workflow logic for alerts, tasks, account lists, sequences, campaigns, and follow-up actions. • GTM Plays & Automation: Configure workflows in partnership with IT and platform owners. • GTM Plays & Automation: Ensure automation is coordinated and does not create duplicate or conflicting outreach. • Data & Signal Activation: Define the data and signals required for each GTM use case. • Data & Signal Activation: Partner with IT and Enterprise Data to onboard enrichment, intent, relationship, and market-intelligence providers. • Data & Signal Activation: Translate business needs into clear configuration, integration, and data requirements. • Data & Signal Activation: Validate that data is accurate, timely, and usable before activation. • Measurement & Optimization: Build closed-loop measurement for every GTM play. • Measurement & Optimization: Track performance from account identification through engagement, meetings, pipeline, bookings, and revenue. • Measurement & Optimization: Run structured experiments on targeting, timing, sequencing, and messaging. • Measurement & Optimization: Scale what works and stop or redesign what does not. • Measurement & Optimization: Build dashboards and reporting with Revenue Operations and analytics teams. • Cross-Functional Partnership: Work closely with Sales, Marketing, Customer Success, Revenue Operations, Finance, IT, Enterprise Data, and Product. • Cross-Functional Partnership: Translate commercial priorities into technical and configuration requirements. • Cross-Functional Partnership: Partner with IT on platform onboarding, security, architecture, integration, testing, and deployment. • Cross-Functional Partnership: Support user acceptance testing, frontline adoption, and workflow enablement. • Cross-Functional Partnership: Explain technical tradeoffs clearly to non-technical commercial leaders. • Cross-Functional Partnership: Manage external vendors and implementation partners from a business-use-case perspective.

• Must Have

• 5+ years of experience in Revenue Operations, Sales Operations, Marketing Operations, GTM strategy, growth operations, commercial analytics, or revenue technology. • Experience building account scoring, segmentation, prioritization, intent, or opportunity models. • Strong understanding of B2B enterprise sales, account-based marketing, customer expansion, and complex buying journeys. • Experience designing and launching automated GTM workflows. • Experience translating business problems into technical or configuration requirements. • Working knowledge of CRM, marketing automation, sales engagement, enrichment, intent, and analytics platforms. • Ability to analyze commercial data using SQL, business intelligence tools, or comparable methods. • Experience measuring impact on pipeline, conversion, bookings, or productivity. • Strong program-management, documentation, and cross-functional communication skills. • Experience with Salesforce, Microsoft Dynamics, Marketo, Outreach, Salesloft, 6sense, Demandbase, Bombora, ZoomInfo, Clay, Apollo, Snowflake, Databricks, Workato, n8n, Zapier, Make, or similar platforms. • Experience configuring workflow-automation tools and working with APIs. • Exposure to Python or JavaScript. • Experience building AI-assisted research, account-intelligence, or outreach workflows. • Experience in a multi-product, multi-segment B2B organization or private-equity-backed environment.

• Must-have skills

• Revenue OperationsB2B enterprise salesZoomInfo

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