Growth & User Acquisition Specialist

Growth & User Acquisition Specialist

Overview

Role Overview We are looking for a results-driven Growth & User Acquisition Specialist to drive customer growth, acquisition, engagement, and retention across our digital platforms.

The ideal candidate will combine growth strategy, digital marketing, partnerships, customer insights, and data analysis to identify new opportunities, acquire high-quality users, improve conversion, and deliver measurable business growth.

Responsibilities

• Develop and execute customer acquisition strategies across digital, social, community, referral, partnership, and other relevant channels.
• Identify, test, and scale new acquisition channels and growth opportunities.
• Plan and execute campaigns to drive user acquisition, activation, engagement, and retention.
• Build and manage relationships with strategic partners, communities, businesses, creators, and influencers to generate customer growth.
• Analyse customer behaviour, acquisition funnels, campaign performance, and conversion data to identify opportunities for improvement.
• Optimise the customer journey from awareness and registration through activation, purchase, and retention.
• Develop referral, loyalty, promotional, and re-engagement initiatives.
• Conduct market and competitor research to identify new customer segments and growth opportunities.
• Work closely with product, marketing, sales, and customer support teams to improve customer experience and growth.
• Track and report on key growth metrics, including acquisition, conversion, CAC, retention, engagement, and revenue.
• Run growth experiments, measure results, and scale initiatives that demonstrate positive impact.

What We’re Looking For:

• Proven experience in growth, customer acquisition, digital marketing, business development, partnerships, sales, or a related field.
• Strong understanding of customer acquisition funnels, conversion, and growth strategies.
• Demonstrable experience delivering measurable results in customer or user growth.
• Strong analytical skills and the ability to turn data and customer insights into actionable strategies.
• Experience with digital marketing, social media, CRM, analytics, or customer engagement tools.
• Strong communication, negotiation, and relationship-management skills.
• Commercially minded, proactive, and highly results-oriented.
• Ability to work independently while collaborating effectively with cross-functional teams.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, Economics, or a related discipline.
• Experience in technology, fintech, media, or other digital businesses.
• Experience with partnerships, referral programmes, community growth, or influencer campaigns.
• A track record of achieving or exceeding customer acquisition and growth targets.

Key Success Metrics: Success will be measured through:

• New users/customers acquired
• Customer acquisition cost (CAC)
• Conversion and activation rates
• Customer retention and engagement
• Revenue generated through acquisition channels
• Partnership and referral-driven growth
• Campaign ROI
• Overall monthly/quarterly user growth

What Success Looks Like:

• Success in this role means consistently identifying and scaling effective ways to acquire users, improving conversion and retention, and turning growth initiatives into measurable customer and revenue growth.