Growth Strategist

Growth Strategist

Location Remote

Salary USD 2,000 - 2,300 monthly

Employment Type Contract

Work Arrangement Remote

Sector Sales & Marketing

Experience Level Senior (5-8 years)

About the Company

Scale Army Careers partners with innovative companies to find exceptional talent. This specific role supports a rapidly growing consumer brand that pioneered the blackout sleep tent. Founded in 2016 and famously featured on Shark Tank, the company has empowered over a million families to improve their sleep both at home and while traveling. Their product ecosystem includes the original sleep pod, SlumberGo, SlumberTot, fans, and various bundles. These products are sold directly to consumers via Shopify, through Amazon, and via major retail partners. The brand is part of a larger portfolio of consumer brands that have achieved significant product-market fit in their respective large categories.

Job Description

We are seeking a highly skilled Growth Strategist to spearhead our full-funnel paid media initiatives and conversion rate optimization efforts. This role is crucial for driving actionable growth recommendations across key platforms like Meta, Google, and TikTok.

As a Growth Strategist, you will be responsible for developing and executing comprehensive strategies that span the entire customer journey. Your expertise will be vital in designing and implementing a structured testing program for our website and content, ensuring data-driven decision-making and continuous improvement.

This is a strategic role that requires a deep understanding of modern measurement techniques, including post-iOS attribution and incrementality testing. You will work closely with brand leadership, providing clear, direct, and specific written feedback and recommendations to drive revenue, contribution margin, and conversion rates.

Required Skills

• Meta Ads
• Google Ads
• TikTok Ads
• CRO
• A/B Testing
• Measurement
• MER
• DTC Growth
• Paid Media Strategy
• Conversion Optimization

Key Responsibilities

• Own full-funnel advertising strategy across Meta, Google (including PMax), and TikTok.
• Determine channel mix, budget allocation, audience architecture, and creative strategy for paid advertising.
• Set strategic direction and execute campaigns.
• Build and manage a structured testing program for the website and content.
• Develop hypothesis-driven tests across landing pages, PDPs, offers, messaging, and creative concepts.
• Establish clear success criteria and proper measurement for tests.
• Document learnings from completed tests.
• Separate branded harvest from real demand generation.
• Apply incrementality thinking rather than relying solely on platform-reported ROAS.
• Frame recommendations around MER and contribution margin.
• Deliver actionable feedback in writing.
• Ensure audits, test readouts, and monthly reviews identify issues, propose fixes, assign responsibility, and define success metrics.
• Provide clear, direct, and specific written strategy and feedback that can be acted upon without follow-up calls.
• Conduct monthly strategic reviews with brand leadership.
• Review test outcomes, learnings, and impact on numbers.
• Determine optimal allocation for future spend and effort.

Qualifications

• 7+ years of experience in DTC growth, with senior ownership of both paid acquisition strategy and conversion optimization.
• Experience running full-funnel growth for DTC brands.
• Ideally, experience managing seven to eight figures in annual ad spend across your career.
• A documented track record of two or three engagements or roles demonstrating before-and-after numbers, what was changed, and what could have been done differently.
• Experience demonstrating changes that moved revenue, contribution margin, or conversion rate in ways measured by someone else.
• Strong understanding of modern measurement, including post-iOS attribution, incrementality testing, and when MMM is useful.
• Strong CRO fundamentals, including research-backed hypotheses, statistical literacy, and judgment around when a test is not worth running.
• Strong creative and content judgment, with the ability to identify why an ad or page is not converting and precisely brief the required fix.
• Ability to develop full-funnel strategy across Meta, Google (including PMax), and TikTok.
• Ability to develop structured testing programs across landing pages, PDPs, offers, messaging, and creative concepts.
• Ability to provide clear, direct, and specific written strategy and feedback.
• Comfortable being challenged and challenging back, including when an opinion contradicts brand leadership.