Growth Product Marketing Lead

Job title: Growth Product Marketing Lead

About the Role

You’ll be at the center of how we engage consumers at scale, designing and driving forward product marketing strategy and execution across both in-app and out-of-app channels. This role is critical to delivering measurable results and building frameworks that move curious daters through their journeys.

What You'll Do

• Own the go-to-market strategy for new product features, develop feature positioning, messaging, and branding that resonates and differentiates Tinder.

• Collaborate across global teams to crystallize learning plans, translate strategies into marketing, and drive/measure impact.

• Define user needs and prioritize/deliver features that solve them.

• Own organic growth strategy globally, standing up channels and optimizing across the user journey and branded product touchpoints.

• Recommend and run A/B tests and other experimental campaigns to refine ASO, CRM, LLM, app funnel tactics and improve ROI. Establish KPIs, create forecasts, track performance, and maintain docs.

• Develop and execute ASO strategy with agency partners; bridge ASO, in-app CRM, and product roadmap; drive feature awareness and share of voice in App/Play stores.

• Propose and develop new lifecycle CRM tactics with Engagement team; maintain bridge between paid and owned strategies; operationalize Tinder’s AI SEO strategy; explore new GTM strategies and product experiences.

• What We're Looking For

• 6-8+ years of experience in product marketing leading full-funnel growth and GTM strategies, preferably in B2C and mobile apps.

• Consumer-obsessed, curious, with methods for understanding the user journey and speaking to consumer needs across touchpoints.

• Familiar with growth levers including ASO, CRM, and AI search; able to shape them to maximize impact.

• Analytical thinker with fluency in experimentation and ability to apply learnings across key markets.

• Nice to Have

• Highly collaborative teammate capable of partnering across CRM, Marketing, Comms, Product, Design, Research, Analytics, Globalization, Strategy, Business Development, and Match Group portfolio teams to convert awareness to action and deepen product understanding and retention.

• Eye for detail and love for good design and user-centric experiences; able to balance speed and optimization with on-brand messaging and creative.

• Compensation & Benefits

• Salary: $175,000-$195,000 per year.

• Flexible Vacation, 10 Sick Days; volunteer time off and charitable donations matched up to $15,000 annually.

• Comprehensive health, vision, and dental; 100% 401(k) employer match up to 10%; Employee Stock Purchase Plan (ESPP).

• 100% paid parental leave (including for non-birthing parents) and family forming benefits.

• Mentorship through MentorMatch, 6,000+ Udemy courses, $3,000 annual professional development stipend.

• Mental health support via Modern Health, concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy.