About this role
Growth Product Manager
Job Type Full Time Qualification BA/BSc/HND Experience 5 - 8 years Location Lagos Job Field Product Management
Job Summary
The Growth Product Manager will own adoption, usage and commercial growth across ARM’s digital platforms, turning customer insight, behavioral data and commercial priorities into scalable improvements across acquisition, onboarding, activation, funding, repeat investment, retention, referral and measurable business growth. This is a hybrid growth-operator role rather than a purely marketing or purely product remit: it connects growth-hacking and rapid experimentation, hands-on ownership of the marketing technology (Martech) stack and lifecycle campaign orchestration, and disciplined product management into a single, measurable growth engine. The successful candidate will identify the highest-value friction points in the customer journey, build and priorities a measurable growth roadmap, and lead cross-functional squads to test, ship and scale solutions that increase active investors and assets under management while maintaining customer trust, regulatory compliance and healthy unit economics.
Job Details
Growth Strategy and Roadmap
Define the product-led growth strategy for ARM’s digital wealth platforms, aligned with enterprise priorities, target customer segments and commercial objectives. Translate growth goals into clear product outcomes, quarterly OKRs, initiatives and sequenced roadmaps. Develop a robust understanding of customer needs, barriers to investing, channel behaviours, competitor propositions and market trends. Prioritize opportunities using expected customer value, impact on assets under management, revenue potential, delivery effort, risk and strategic fit. Balance near-term funnel improvements with longer-term investments in scalable growth loops, platform capabilities and customer lifetime value.
Funnel Optimization and Experimentation
Apply growth-hacking methods; rapid, structured experiments, referral loops, and landing-page/conversion-rate optimization to unlock quick wins alongside the core roadmap. Own the end-to-end growth funnel and identify conversion leaks through quantitative analysis, customer research, service data and frontline feedback. Improve registration, identity verification, risk profiling, bank-account verification, funding and first-investment journeys to reduce avoidable abandonment. Design and run well-governed experiments, including A/B tests, pilots and cohort-based tests, with clear hypotheses, success criteria, guardrails and post-test decisions. Optimize time-to-value so new customers quickly experience the benefit of investing through ARM. Build repeatable growth loops such as referrals, recurring investments, goal-based investing, cross-sell, reactivation and content-to-investment journeys. Ensure experiments do not create misleading claims, unsuitable nudges, dark patterns or unacceptable customer, operational or regulatory risk. Customer Acquisition, Activation and Lifecycle Growth Partner with Marketing, Sales and Partnerships to connect acquisition campaigns to seamless, measurable in-product journeys. Improve channel quality and conversion by aligning audience, proposition, landing experience, onboarding and next best offers. Develop lifecycle strategies for activation, education, repeat business, cross selling, engagement, maturity or redemption events, dormancy prevention and win-back. Use segmentation and personalization responsibly to deliver relevant prompts, educational content and financial planning pathways. Support partner and embedded distribution propositions by defining customer experience, product requirements, economics and operating model.
Martech, Campaigns and Lifecycle Orchestration
Own the Martech stack for growth — CRM, marketing automation, campaign management and messaging tool partnering with Data/IT and Marketing on configuration, integration and vendor management. Design and orchestrate always-on and triggered lifecycle campaigns across push, email, SMS/WhatsApp and in-app messaging, sequencing content and offers to each stage of the customer journey: awareness, sign-up, KYC, first funding, first investment, repeat business, cross selling and win-back. Build and maintain customer segmentation and behavioural triggers or live events (e.g. onboarding drop-off, low first funding, dormancy risk) that drive automated, personalized lifecycle journeys rather than one-off blasts. Ensure accurate campaign attribution and channel-performance measurement, working with Data and Engineering to connect Martech tooling into the core analytics and event-tracking stack. Continuously test and refine messaging, timing, channel mix, creative and offers to improve activation, engagement, repeat investment and reactivation outcomes.
Data, Insights and Performance Management
Define the growth measurement framework, including the north-star metric, leading indicators, funnel definitions and metric ownership. Work with Data and Engineering to ensure reliable event tracking, attribution, cohorting, dashboards and experiment measurement. Apply behavioural analytics — cohort analysis, event-level tracking, behavioural segmentation, activation-metric design, churn-signal detection and retention-curve analysis — to understand how customers actually move through the product, not just where they drop off. Monitor performance by segment, product, platform, channel and cohort; distinguish sustainable growth from short-term volume. Build business cases and forecasts for growth initiatives, including expected incremental funded accounts, net flows, revenue, cost and payback. Communicate results, lessons, risks and recommended decisions clearly to senior leaders and cross-functional stakeholders.
Product Delivery and Cross-functional Leadership
Lead a cross-functional growth squad comprising Engineering, Design, Data, Marketing and Operations partners. Turn opportunities into clear product briefs, user stories, acceptance criteria, analytics requirements and launch plans. Maintain a prioritized backlog and make transparent trade-offs based on evidence, capacity, value, dependencies and risk. Partner with Design and Research