Growth Marketing Specialist

Growth Marketing Specialist

Boston, MA

New York, NY

Marketing

Full time

About DraftKings

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Growth Marketing Specialist, you’ll develop and execute high-impact marketing campaigns that drive customer engagement and business growth across DraftKings Sportsbook and Predictions. You’ll help bring key sporting moments to life through integrated, full-funnel campaigns that connect customers with our offerings across the DraftKings platform. Working closely with cross-functional teams, you’ll turn business objectives and customer insights into coordinated marketing initiatives that deliver measurable results. Your work will help strengthen our growth marketing efforts and identify new opportunities to engage customers.

What you’ll do as a Growth Marketing Specialist

• Develop and execute integrated, full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions, collaborating with Growth, Product, Content, Media, Brand, Partnerships, and Creative Teams.
• Partner with cross-functional teams to align marketing initiatives with business objectives, ensuring consistent messaging and a cohesive customer experience across channels.
• Analyze customer insights, campaign performance, and internal metrics to inform marketing strategies, identify growth opportunities, and improve campaign effectiveness.
• Develop marketing and creative briefs that guide campaign messaging, creative direction, and execution across internal teams and external agencies.
• Support the development of campaign objectives, key performance indicators, and measurement frameworks to track results and recommend optimizations.
• Coordinate cross-functional campaign kickoffs and ongoing communications to align stakeholders on objectives, timelines, milestones, and activation plans.
• Identify opportunities to improve marketing workflows, increase campaign efficiency, and support the continued evolution of the Sports Marketing Team.

What you’ll bring

• A Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• At least 4 years of experience in growth, brand, or integrated marketing, preferably within a consumer-facing technology or entertainment company.
• A strong understanding of full-funnel marketing, with experience developing, executing, and optimizing campaigns across multiple channels.
• Experience analyzing marketing performance and customer data to identify trends, uncover opportunities, and inform campaign decisions.
• Strong communication and presentation skills, with the ability to collaborate effectively and build relationships across cross-functional teams.
• Excellent organizational and project management skills, with the ability to balance multiple priorities and meet deadlines in a fast-paced environment.
• A proactive, solutions-oriented mindset with a passion for sports, marketing innovation, and continuous improvement.
• A strong curiosity about consumer behavior and a customer-focused approach to developing relevant, engaging marketing experiences.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role. The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Ready to Own What's Next?

We know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.

DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

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Marketing

Create content that will ignite customers’ passion and shape the future of our industry. You’ll see your work and impact prominently displayed across multiple platforms.

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There's Nothing Like

Boston

Nestled in the heart of Boston, our headquarters houses many of our core teams such as Engineering, Analytics, Media, and Customer Experience to name a few. You’ll have the opportunity to connect with teammates across the globe to build the ultimate products and experiences for our customers.

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Our Office In

New York

In the Big Apple, our office in the heart of downtown Manhattan is the place to be. Teammates from several teams work in this office–Ad Operations, Marketing, Business Development, IT, Analytics, Operations, and more. In the city that never sleeps, we keep the DraftKings engine running.

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Our Offices In The

United States

Home to DraftKings’ headquarters, our teammates in the U.S. offices are a central touchpoint to our global connectivity. Here, you’ll find new ways to explore your curiosity through your work and the people you meet.

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Your Benefits

In the US

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Health Benefits

We take your wellbeing and health seriously. DraftKings offers comprehensive health benefits, including various medical plans, dental, and vision.

Wellbeing Program

You’ll have free access to programs such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.

Parental Leave & Support

We are proud to give 14 weeks of 100% paid parental leave to all global team members and offer workplace lactation support. Additionally, we are pleased to partner with Care.com, a care finder and backup childcare partner for our U.S. employees.

Family Planning

DraftKings is proud to offer a range of benefits that support family planning. We've got you covered whether you’re considering adoption, surrogacy, fertility treatments, or other family planning.

Flexible PTO

Go ahead and plan your next big getaway. When you join, you'll have flexible PTO if you work in the United States.

Pet Insurance

Your furry babies deserve the best care, too! We’ll help you save on vet expenses for accidents, illnesses, and more through our pet insurance benefit.

Gym Reimbursement

Whether it’s cardio, yoga, or training for a marathon, we’ll reimburse part of your gym membership once you enroll in a health insurance plan. All you need to do is find your favorite gym.

Financial Planning

We’ll help you plan for your financial future and success. From 401(k) matching to programs such as Origin Financial, we’ll set you up for future healthy financial habits and goals.

Commuter Benefits

No matter how you commute to and from the office, we want to help you lower costs. Once you join, you’ll have access to our commuter benefits to help you save money on your daily commute.

Tuition Reimbursement

We want you to expand your knowledge and continue learning within your career through our Tuition Reimbursement Program. Eligible team members can receive tuition reimbursement for educational courses related to their positions or another position at DraftKings.

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