Growth Marketing Manager

Growth Marketing Manager

• $100k – $140k
• | New York City
• |3 years of exp
• |Full Time

Posted: today• Recruiter recently active

Job Location

New York City

Remote Work Policy In office - WFH flexibility

Visa Sponsorship Not Available

RelocationNot Allowed

Skills

• Advertising

• Sales and Marketing

• Digital Marketing

• B2B Marketing

• HubSpot

• Google Adwords

• GTM strategies

• SaaS Sales

• Linkedin Advertising

• Multi-Channel GTM Strategy

• Hiring contact

• Trinity Galvani

• Employee

• United States

About the job

Tru Identity helps custom brokerages and importers automate customs compliance workflows, specifically preparing the data needed to file imported shipment with U.S. Customs and Border Protection. This is a highly regulated industry with many complex rules, one where technology has been underused, providing a massive market opportunity for Tru.

As our pipeline grows, we’re expanding our go-to-market capabilities to better serve customers across segments and company sizes. This role will help scale our GTM execution by strengthening the customer journey, from sales collateral and demos to self-serve experiences, while bringing valuable market insights back to our product and GTM strategy.

Responsibilities

• Plan and manage growth initiatives, tracking results and documenting learnings to continuously improve performance.

• Monitor marketing and funnel metrics, translating data into actionable insights that inform strategy and priorities.

• Execute campaigns across owned channels, ensuring consistent messaging and alignment with broader marketing goals.

• Develop and optimize landing pages, messaging, and conversion paths through testing and experimentation.

• Build and manage lifecycle marketing campaigns and automated workflows to engage prospects and customers throughout their journey.

• Support events, partnerships, and other marketing initiatives, evaluating performance and identifying opportunities to maximize impact.

• What we’re looking for

• 3+ years of experience in B2B SaaS demand generation or growth marketing, in a hands-on execution role

• Direct experience with a self-serve or product-led funnel: signup, activation, free-to-paid conversion, etc.

• Strong HubSpot skills across email, workflows, landing pages, lists and reporting

• Hands-on paid social experience with LinkedIn and/or Meta — building audiences, writing ad copy, managing budget and optimizing against results

• Early-stage experience in B2B SaaS or highly regulated industries would be a great plus

• Familiarity with attribution and funnel analytics

• Able to write clean marketing copy and brief a designer well

• Beyond the resume

• You run experiments that fail and document why

• You are as interested in the reporting as you are in the campaign

• You want the scope to grow into owning a function, not just a channel

• Details

• Full-time employment

• Paid time off

• Equity

• Healthcare: 100% reimbursed

• Location / work model: NYC preferred, hybrid

• Travel: minimal, but travel to industry conferences and company offsites may be required

• Apply Now

About the company

Tru Identity More jobs Responsible AI for highly-regulated companies in supply chain11-50 Employees

New York City

11-50

Enterprise Software

Supply Chain Management

Software

Software Compliance

B2B

Early Stage

Startup in initial stages

Employees joined from

Togather

Ingenious, Inc.

Bonfire

BoxC

Learn more about Tru Identity

Perks

Healthcare Reimbursement Account (HRA) We cover up to 100% of your medical coverage for you and your dependents. Whether you choose to be insured or not, the HRA allows you to submit any medical expenses for coverage under the HRA threshold.

Generous equity Every employee has meaningful equity and gains benefit from the company's success.

Stipend for your own efficiency and benefit at work All employees, including remote employees, receive a "Work Efficiency" stipend to make your workspace at home or at the office better for you.

Explore Tru Identity's perks and benefits

Founders

Hugo Pakula CEO

New York City

View the team

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