Growth Marketing Manager

About the Role Lead the Growth Marketing strategy for Rainbow Six Siege to improve the measurement of marketing performance, maximize campaign incrementality, and strengthen acquisition, reactivation, and monetization. Translate data, audience insights, and campaign results into actionable recommendations and oversee test, optimization, and measurement programs to continuously lift business performance. What You'll Do

• Define Growth Marketing strategies aligned with business priorities to identify key growth levers across acquisition, reactivation, and monetization, and pilot measurement methodologies and a test roadmap.
• Analyze audience and campaign performance to produce actionable optimization recommendations for Brand and Media teams, including audience targeting, creative assets, messaging, market prioritization, and budget efficiency.
• Collaborate with Senior Brand Manager Acquisition, Brand Managers Monetization, and Associate Directors Brand to ensure Growth plans are integrated into campaigns.
• Identify opportunities from benchmarks, trends, platform innovations, and best practices to continuously enrich Rainbow Six Siege marketing.
• Serve as the point of contact between Brand Marketing and Analytics; define measurement needs, analysis methods, and performance frameworks; develop reports, dashboards, target setting, hot reports, and post-mortems.
• Translate analyses and insights into clear recommendations to support Brand Managers in decision making; build deep understanding of audiences and lifecycle to uncover growth opportunities.
• Cross-functional collaboration with Media, CRM, Audience, GSI, Marketing Analytics and Product to ensure alignment and shared learnings; structure and synthesize insights into actionable recommendations. What We're Looking For
• A first experience in growth marketing, marketing strategy or performance marketing with a proven ability to define and pilot data-driven growth strategies covering acquisition, reactivation, and monetization.
• Expertise in marketing measurement and analytics, including designing performance measurement frameworks, interpreting campaign effectiveness, and evaluating incrementality via structured test-and-learn methodologies.
• Proven track record in developing and executing experimentation roadmaps (A/B tests, audience tests, creative tests) and translating results into concrete optimization recommendations.