Growth Marketing Manager

Growth Marketing Manager

We are seeking an experienced Growth Marketing Manager for an initial 90-day contract with the potential for extension or conversion. This is a fully remote, 40-hour-per-week opportunity supporting a new strategic healthcare workforce initiative focused on building and scaling a recruitment marketing funnel for clinical talent. The Growth Marketing Manager will own initiatives across audience strategy, messaging and positioning, persona development, content, landing pages, lifecycle marketing, funnel optimization, testing, and analytics. This person will help determine how to effectively reach target audiences, develop compelling messaging that drives action, optimize the candidate journey, and use performance data and audience insights to continuously improve conversion.

The ideal candidate is a hands-on growth marketer and strong marketing generalist who is comfortable taking ownership of an initiative from strategy through execution. This person should understand how to develop audience personas and segmentation, refine messaging, identify appropriate acquisition channels, optimize existing content and landing pages, design and evaluate tests, and analyze where prospects convert, stall, or drop out of the funnel. Strong candidates will bring an analytical and highly curious mindset while also demonstrating excellent judgment around messaging, content, and customer experience. This is not a pure paid-media role; the emphasis is on understanding the audience, developing the right message and experience, and building a repeatable growth engine that can scale.

Key Responsibilities

• Own and refine messaging and positioning for target audiences.

• Develop audience personas and segmentation strategies based on motivations, behaviors, and available data.

• Build and optimize the end-to-end recruitment marketing funnel, from awareness and engagement through conversion.

• Develop and optimize landing pages, content, email/lifecycle communications, and other candidate touchpoints.

• Identify appropriate acquisition channels and develop strategies for testing new audiences, messaging, and experiences.

• Create and execute A/B and conversion testing strategies across messaging, content, landing pages, and funnel stages.

• Analyze funnel and audience data to understand why prospects convert, stall, or drop off and translate findings into actionable marketing changes.

• Partner cross-functionally with internal stakeholders and external partners while independently driving marketing initiatives forward.

• Develop repeatable processes and strategies that can scale as the program grows.

• 5+ years of experience in growth marketing, demand generation, lifecycle marketing, integrated marketing, recruitment marketing, or a related discipline.

• Strong experience with messaging, positioning, audience development, and persona creation.

• Demonstrated experience owning marketing funnels and conversion optimization.

• Experience developing or optimizing landing pages, content, email/lifecycle campaigns, and digital customer journeys.

• Strong understanding of audience segmentation, testing methodologies, campaign analytics, and performance measurement.

• Ability to translate data and behavioral insights into clear marketing recommendations.

• Broad understanding of digital acquisition channels; deep paid-media specialization is not required.

• Strong project ownership with the ability to operate independently in an evolving environment.

• Excellent communication and stakeholder-management skills.

• Healthcare, healthcare technology, workforce/recruitment marketing, or another complex B2B/B2C environment is highly relevant.

• Innovation starts with people.

• Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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• All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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• Nashville, Tennessee

• remote

• Temporary / Contract

• 50 - 55 USD / Hourly