Growth Marketing Manager, Mattel Digital Studio

Job title: Growth Marketing Manager, Mattel Digital Studio

About the Role Growth Marketing Manager will lead digital marketing for the Hot Wheels Showcase App within Mattel Digital Studio, owning app growth, engagement, subscription conversion, and retention. The role sits at the intersection of digital product, brand marketing, CRM, growth marketing, creative, and fan engagement, requiring strong ownership and hands-on execution to deliver measurable outcomes.

What You'll Do

• Serve as the marketing owner for the Hot Wheels Showcase App, driving alignment across product, growth marketing, CRM, brand, creative, and analytics teams to achieve business objectives.
• Establish marketing goals and success metrics, regularly evaluating performance and identifying opportunities to improve acquisition, engagement, conversion, and retention.
• Develop and execute integrated marketing campaigns that support key app initiatives, feature launches, content moments, and subscription growth opportunities.
• Coordinate cross-functional teams to ensure marketing plans are delivered effectively, on time, and with clear accountability.
• Own the app marketing calendar, ensuring a consistent cadence of content, campaigns, and engagement opportunities for fans and collectors.
• Partner with CRM teams to optimize lifecycle marketing programs across email and push notifications.
• Collaborate with growth marketing teams to support paid acquisition, retargeting, and conversion-driving initiatives.
• Work closely with the Hot Wheels brand team to extend app visibility through social, influencer, community, and live event activations.
• Analyze campaign and app performance data, translating insights into actionable recommendations and optimization plans.
• Prepare and present performance updates, key learnings, and strategic recommendations to stakeholders.
• Act as a hands-on contributor when needed, creating campaign assets, writing copy, managing tracking links and QR codes, coordinating execution details, and solving operational challenges.
• Champion a test-and-learn culture, continuously identifying new opportunities to improve marketing effectiveness and business results.
• Ensure all marketing activities deliver a high-quality fan experience and remain aligned with the Hot Wheels brand.

What We're Looking For

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or related field, or equivalent experience.
• 7+ years of experience in digital marketing, growth marketing, lifecycle marketing, app marketing, brand marketing, or related roles; 5+ years of relevant experience with an MBA.
• Demonstrated experience driving growth, engagement, conversion, and retention for a mobile app, digital platform, subscription product, membership program, gaming experience, content platform, or consumer digital product.
• Strong understanding of full-funnel digital marketing, including acquisition, activation, CRM, performance marketing, organic growth, conversion optimization, and retention.
• Experience developing KPI frameworks, analyzing performance data, identifying insights, and translating findings into strategic and tactical marketing plans.
• Experience working cross-functional teams to drive alignment and deliver results.

Compensation & Benefits

• Pay Range: USD 126,000 - 150,000 yearly.
• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.