About this role
Overview
Growth Marketing Manager at Hybrid – Lagos, Nigeria.
Responsibilities
- Manage paid advertising campaigns and budgets with hands-on execution.
- Utilize Meta Ads Manager and other major advertising platforms.
- Track conversions and attribute acquisition results to marketing campaigns.
- -Develop brand storytelling, creative strategy, and advertising messaging.
- Create video advertising concepts, hooks, and campaign briefs.
- Understand and optimize customer acquisition funnels, conversion rates, and retargeting.
- Interpret performance data and make practical optimization decisions.
- Collaborate with a small creative team in a fast-moving environment.
Requirements
- Minimum 3 years of relevant experience in growth marketing, performance marketing, or digital customer acquisition.
- Proven hands-on experience managing paid advertising campaigns and budgets.
- Strong practical knowledge of Meta Ads Manager and at least one other major advertising platform.
- Demonstrable experience tracking conversions and attributing acquisition results to marketing campaigns.
- Strong brand storytelling, creative strategy, and advertising messaging skills.
- Experience developing effective video advertising concepts, hooks, and campaign briefs.
- Good understanding of customer acquisition funnels, conversion optimization, and retargeting.
- Ability to interpret performance data and make practical optimization decisions.
- Strong initiative, ownership, communication, and execution skills.
- Ability to work effectively with a small creative team in a fast-moving environment.
Apply: