About this role
About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Own and build the full growth marketing function for a B2B software business, setting strategy, channels and measurement from the ground up. Begin as a hands-on individual contributor with some team support, reporting to senior leadership, with room to move into broader marketing leadership over time.
What you'll do
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Design and launch a growth program from scratch, including strategy, KPIs and an account-based marketing approach aimed at large enterprise accounts.
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Bring structure and clear goals to field events and conferences so they work as a dependable pipeline source.
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Find, test and develop new channels for pipeline generation and customer acquisition, managing a sizeable annual budget.
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Shape the company's brand voice and market presence.
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Work closely with sales and executive leadership to align marketing programs with long enterprise sales cycles and commercial targets.
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Requirements
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What we're looking for
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Around 5 to 8 years of marketing background, including growth roles.
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Hands-on use of AI tools in daily work, or a strong curiosity about them.
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A history of marketing to large enterprise customers with significant revenue and many locations.
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A track record of building and scaling a B2B growth engine from scratch at an early-stage startup, owning pipeline across events, account-based marketing and new channels.
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Accountability for the financial performance of the marketing funnel, from acquisition cost through to return on spend and contribution to revenue.
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Working knowledge of paid media, search marketing, lifecycle marketing and account-based marketing.
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Comfort working Pacific hours and collaborating with a team in Southeast Asia.
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Bonus points
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Background in vertical SaaS or AI companies, or in healthcare or hospitality technology.
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Benefits
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Compensation and benefits
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Base salary: USD 168,000 per year
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Location and work model
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Remote (US)
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Full-time