About this role
About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Lead customer acquisition efforts across a broad mix of marketing channels. Run experiments, decide where to invest more, and oversee spending so that effort goes behind the approaches that deliver results.
What you'll do
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Own acquisition programs from start to finish, including how prospects first become aware of the business.
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Design and launch campaigns across paid, account-based, events, partnerships and other emerging channels.
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Assess campaign results and turn successful experiments into repeatable programs that scale.
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Plan and administer the channel budget, moving spend quickly toward what performs and ending what does not.
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Keep positioning, brand and sales aligned so demand efforts move in the same direction.
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Requirements
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What we're looking for
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Experience leading growth channels at high-growth companies or early-stage startups, such as a founding growth role.
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Experience testing and scaling several channels, including paid, organic and partnerships.
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A history of B2B demand generation or growth marketing work in a quickly expanding company.
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A track record of driving top-of-funnel volume at scale, such as hundreds of qualified demos each month.
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Comfort with funnel metrics and attribution, balanced by sound judgment drawn from experience and logic.
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Ability to look back on past work and explain the reasoning behind decisions in plain language.
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Ability to work from the New York City area on a hybrid schedule.
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Bonus points
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Strong educational background.
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Experience building demand generation from zero at an early-stage company.
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Genuine interest in following the startup ecosystem.
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Benefits
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Compensation and benefits
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Base salary: USD 175,000 to 225,000 per year
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Equity
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Health, dental and vision coverage
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Retirement plan with employer match
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Commuter benefits
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Location and work model
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New York, NY, United States
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Hybrid
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Full-time