About this role
About the Role The Weather Company is seeking a Growth Marketing Lead to own the three-pillar strategy: Affiliate Marketing program launch and management on Commission Junction; Premium Perks program management and evolution toward an Offer Wall; and exploring new subscription distribution channels beyond digital. This role requires ambiguity tolerance and ownership to define processes and deliver measurable impact toward subscription goals. What You'll Do
- Lead setup and launch of the affiliate program on Commission Junction, including technical configuration, partner onboarding, commission structures, and tracking.
- Develop and manage the affiliate creative suite — banners, copy, landing pages, and seasonal assets — ensuring brand consistency and performance optimization.
- Recruit, vet, and onboard affiliate partners aligned to audience and subscription goals.
- Own ongoing program performance: monitor KPIs, optimize commission structures, conduct partner QBRs, and identify growth opportunities.
- Manage the day-to-day relationship with the Commission Junction platform and troubleshoot technical and reporting issues.
- Partner with internal development teams by creating clear, detailed requirements for any technical needs related to tracking, integrations, or landing page builds.
- Stay current on affiliate industry trends, competitor programs, and emerging partner opportunities.
- Oversee Premium Perks day-to-day operations, onboard new partners, own consumer-facing creative and messaging, and track engagement and impact on subscription acquisition and retention.
- Explore evolution of Premium Perks into a standalone Offer Wall — develop the concept, structure, business case, pricing architecture, and tiering logic; define requirements with product and development teams; identify partner categories.
- Identify non-traditional distribution environments and develop pilot proposals for new channels; build business cases with audience sizing and cost structures; pilot, measure, and iterate.
- Bring forward creative ideas to connect consumers to The Weather Company’s value in relevant moments. What We're Looking For
- 5+ years of experience in affiliate marketing, partnership marketing, or closely related growth marketing discipline.
- Demonstrated ability to launch and scale affiliate programs and manage end-to-end operations.
- Strong partner relationship management, onboarding, and ongoing performance optimization.
- Experience with Commission Junction / CJ Affiliate and tracking implementations.
- Data-driven mindset with KPI tracking, experimentation, and optimization.
- Ability to develop business cases and work cross-functionally with product, design, and engineering.
- Excellent written and verbal communication and project management skills. Nice to Have
- Experience evolving programs into standalone Offer Wall concepts or similar marketplace offerings.
- Familiarity with subscription businesses and pricing architecture.
- Experience identifying and piloting non-traditional distribution channels (grocery, transit, retail, etc.).