Growth Marketing, EMEA

Growth Marketing, EMEA

What you'll do

• Own the EMEA acquisition and conversion funnel end-to-end: traffic → signup → trial activation → paid subscription → expansion — with revenue targets, not just lead targets

• Champion and sharpen Fusion's PLG motion in EMEA: optimize the self-serve journey so the product sells itself — frictionless trials, activation moments that show value fast, and upgrade paths that feel natural

• Partner with the Performance Marketing team to get the right channel in front of the right audience — bringing regional audience insight, conversion data, and funnel priorities that shape where and how paid investment lands in each market

• Drive localization that converts, not just translates: landing pages, onboarding flows, and campaign creative adapted for priority markets (Germany, UK, France, Italy, Nordics), informed by conversion data per market

• Partner with PMM, Campaigns, and Demand Gen to run growth experiments across digital, email, and in-product — a constant cadence of tests with clear hypotheses, measured results, and shared learnings that compound across teams

• Build measurement frameworks with analytics that attribute performance through to signups, activations, and subscription revenue by market — and report clearly on what's working, what isn't, and what you're changing

• Who you are

• 5–8+ years in growth marketing, or growth PMM at a B2B SaaS or PLG company; you've owned a self-serve funnel with revenue accountability

• Hands-on, not just a briefer: you've built campaigns, written conversion copy, set up experiments, and lived in dashboards yourself

• Analytically rigorous: comfortable designing experiments, reading incrementality, and defending a budget reallocation with data

• Fluent in EMEA growth mechanics: you understand how channel mix, CPCs, privacy regulation (GDPR/ePrivacy), and buying behavior vary across European markets, and you've marketed in more than one of them (English required; German preferred)

• A strong cross-functional operator who can be the connective tissue between product, PMM, lifecycle, and paid teams

• Curious about our users: you want to understand why a machinist in Bavaria or a design studio in Milan does or doesn't convert, and you'll go find out

• The ideal candidate

• Has built growth workflows with AI beyond the chat window. You've stood up repeatable systems, automated creative variant generation and testing, AI-driven audience or funnel analysis, localized copy pipelines, churn-signal monitoring and can show what you built and what it changed

• Has scaled a market that wasn't working. You've taken a region or channel that was underperforming, diagnosed why, and turned it into a growth driver, not just optimized something already scaling

• Knows how to turn product releases into acquisition moments. You've partnered with PMM to convert launch attention into signups and trials, not just traffic spikes

• Who this role is not for

• If you need someone else to pull the data. You'll live in dashboards and build your own analysis; waiting on an analyst for every question will slow you to a halt

• If you only know one playbook. What worked at your last company won't transplant cleanly across five European markets, you'll be testing your way to the answer

• If "awareness" is your success metric. Everything here ties to signups, activation, and subscription revenue; if you can't connect your work to those numbers, this will be uncomfortable

• How we'll measure success

• EMEA funnel performance: signups, trial-to-paid conversion, and subscription revenue growth by market

• Experiment velocity and learning: a steady cadence of tests with results that change how we invest

• Quality of partnership: PMM, Campaigns, and global Growth would name you as the person who made EMEA legible