Growth Marketing Associate

Growth Marketing Associate

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023, Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

How You Will Make An Impact: ThredUp is looking for a talented Growth Marketing Associate to join our growth marketing team as we continue to acquire and retain customers efficiently and at scale. This person has some experience with paid search marketing, wants to grow into a paid search expert as well as other paid media, and will work in partnership with the Growth Marketing team on channel execution and success. This role interacts extensively across Marketing, Creative, Engineering, Finance, and Product teams. Their input will help shape key business decisions and their efforts will drive new customer acquisition and shape the strategy of the growth function at ThredUp. We are seeking a smart, talented and creative individual who enjoys working in a fast-paced environment to help us inspire a new generation to think secondhand first.

In This Role You’ll Get To:

• Support strategy and execution across various paid search channels (Google Ads, Bing Ads) consisting of (but not limited to):
• Campaign targeting, bidding, budget and keyword optimization in alignment with channel KPIs
• Execute continuous testing across ad copy, landing pages, bid strategies, and creative assets to improve performance
• Cross-functional collaboration with creative, merchandising, strategy teams on brief creation/execution
• Support and strengthen partnerships with ad platforms and vendors
• Help manage and optimize product feeds to drive efficiency for Google Shopping and PMax campaigns
• Analyze and contribute to daily, weekly, monthly, and ad hoc channel reporting
• Work closely with Product, Engineering, Analytics teams to enhance our Ad Technology for campaign optimization
• Make strategic recommendations around best practices and learnings from channel performance
• Integrate AI Skills and Agents in how we analyze and optimize our campaigns
• Stay up-to-date on upcoming industry trends

What We’re Looking For:

• 2+ years of work experience in performance marketing, e-commerce, or other quantitative/data-driven fields
• 2+ years of hands-on work experience with Google Ads
• Experience working in Claude Cowork or other AI interface
• Versatile and able to work in a fast-paced environment
• Strong written and verbal communication skills
• Strong analytical and critical thinking skills
• The ability to make data-driven decisions that add value to the customer experience
• BA/BS in quantitative fields or marketing

At ThredUp, your base pay is one part of your total compensation package. This role pays between $90,000 and $100,000 per year, and your actual base pay will depend on your skills, qualifications, experience, and location.

This role is not eligible for visa sponsorship.

What We Offer

• 4-day work week, with Fridays off
• Hybrid work environment: 3 days in the office and 1 day remote each week
• Competitive salary (we leverage market data)
• Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
• Employee stock purchase plan
• Flexible PTO (take the time you need) + 13 company holidays
• Paid Sabbatical after 3 years of full time employment
• Generous paid parental leave for new mothers and fathers
• Medical, dental, vision, 401k, life and disability insurance offered
• We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

We believe diversity, inclusion and belonging is key for our team

At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.