Growth Marketer at Paly

Overview

A Growth Marketer role at Paly to build the brand, communicate its value, generate interest before launch, and drive user acquisition as the product grows. This role is more than a social media management position; you’ll develop marketing strategy, define target audiences, create demand, and turn interest into real users working closely with the founder and product team.

What you’ll do

• Develop marketing strategy and brand positioning

• Manage social media and content across Instagram, TikTok, X, and Facebook

• Build pre-launch awareness, waitlist, and community

• Plan and execute launch campaigns and user acquisition

• Manage influencer, partnership, and referral marketing

• Run paid ads and growth experiments

• Track analytics and report performance

• What we’re looking for

• Proven experience in digital, growth, or social media marketing

• Strong copywriting, storytelling, and communication skills

• Ability to execute independently in a fast-moving startup

• Experience creating or coordinating short-form video content

• Data-informed decision-making

• Understanding of Nigerian consumer behaviour and digital channels

• Bonus points

• Fintech, consumer app, or financial services marketing

• Experience taking a product from pre-launch to market

• Familiarity with Meta Ads, TikTok Ads, Google Ads

• Influencer marketing and community-led growth