Growth Lead

Growth Lead at Max.ng

MAX is on a mission to fix Africa’s notorious last-mile delivery and online-retail problems by using mobile and web platforms to connect consumers, retail businesses and independent drivers in real-time. We are eliminating all logistics and technology barriers that have historically prevented retail businesses in Africa from realizing their full pot...

Growth Lead

• Job Type Full Time , Onsite
• Qualification BA/BSc/HND , MBA/MSc/MA , Professional Certificate
• Experience 5 - 8 years
• Location Lagos
• Job Field Marketing and Communication

Role Overview

• The Growth Lead will own the design and execution of scalable growth strategies across acquisition, activation, retention, partnerships, and revenue optimization.
• This role requires a strategic operator who combines strong analytical thinking with hands-on execution and cross-functional collaboration.
• The ideal candidate has experience scaling products, marketplaces, mobility platforms, fintech products, or high-growth consumer businesses in emerging markets.

Key Responsibilities

Growth Strategy & Execution:

• Develop and execute growth strategies aligned with company revenue and expansion goals.
• Identify new growth opportunities across customer segments, products, and markets.
• Build scalable acquisition and retention frameworks.
• Lead experimentation initiatives and growth sprints to improve business performance.

Customer Acquisition & Retention:

• Drive customer acquisition across digital, offline, referral, and partnership channels.
• Optimize onboarding funnels and activation journeys.
• Improve customer engagement, retention, and lifecycle performance.
• Develop and monitor customer segmentation strategies.

Data & Performance Analytics:

• Own growth metrics including CAC, LTV, retention, conversion rates, activation, and revenue growth.
• Build dashboards and performance reporting systems.
• Translate data insights into actionable business recommendations.
• Conduct market and competitor analysis to identify trends and opportunities.
• Partnerships & Market Expansion
• Identify and manage strategic partnerships that accelerate growth.
• Support launch and expansion initiatives into new cities or verticals.
• Collaborate with operations and commercial teams to improve market penetration.

Product & Cross-Functional Collaboration:

• Partner closely with Product, Engineering, Operations, Marketing, and Finance teams.
• Provide customer and market insights to influence product roadmap decisions.
• Ensure alignment between growth initiatives and operational capabilities.

Team Leadership:

• Lead and mentor growth associates, analysts, or campaign teams where applicable.
• Build a culture of experimentation, accountability, and continuous improvement.

Education

• Bachelor’s Degree in Business, Economics, Marketing, Engineering, Data Analytics, or related field.
• MBA or relevant certifications is an advantage.

Requirements

• 5–8 years experience in Growth, Strategy, Marketing, Commercial Operations, or Business Development roles.
• Experience in startups, mobility, fintech, logistics, marketplaces, or tech-enabled businesses is strongly preferred.
• Proven track record of scaling products, customer acquisition, or revenue growth.
• Experience working with performance marketing, CRM, lifecycle marketing, and analytics tools.

Skills & Competencies:

• Strong analytical and problem-solving skills.

• Advanced proficiency in Excel/Google Sheets and data visualization tools.

• Familiarity with SQL, Mixpanel, Amplitude, Tableau, Power BI, or similar tools is a plus.

• Excellent stakeholder management and communication skills.

• Strong execution discipline with the ability to manage multiple priorities.

• Commercially minded with strong business acumen.

• Check how your CV matches this job