About this role
We are seeking a Growth Lead to drive customer acquisition, activation, and retention for a consumer fintech product through data-driven strategies, experimentation, and customer engagement.
Responsibilities
- Develop and manage growth strategies across acquisition, activation, and retention.
- Identify target customer segments through communities, partnerships, and direct outreach.
- Run experiments to improve product adoption and customer retention.
- Analyse product data to identify drop-off points and improve conversion.
- Engage customers to understand their needs, concerns, and preferences.
- Develop effective messaging that communicates the product’s value.
- Use AI tools to build growth solutions and automate repetitive tasks.
- Collaborate with product and commercial teams to execute growth initiatives.
Requirements
- 3–5 years of experience in growth, product growth, or a related consumer-focused role.
- Proven ability to design experiments, measure results, and apply insights.
- Strong product judgment and understanding of growth metrics and funnels.
- Initiative, resourcefulness, and confidence engaging customers and partners.
- Clear communication and problem-solving skills.
- Experience using AI tools or willingness to learn.
Additional Advantage:
- Experience growing consumer fintech or other trust-based products.
- Experience launching or growing products in Nigeria.
- Knowledge of consumer financial products, content, paid acquisition, or search.
- Interest in stablecoins.