About this role
About the Role SEIU Local 2015 is seeking a senior, strategic organizing leader to serve as Growth Director (Deputy Organizing Director) within the External Organizing Department. This role translates statewide growth strategy into executable, multi-region campaign plans, directly accountable for campaign outcomes, leadership development pipelines, and staff performance. The Growth Director oversees management-level organizers and complex campaign operations to drive durable worker power in California. What You'll Do
- Lead complex, multi-region private sector organizing campaigns from research through recognition, neutrality agreements, or NLRB election victory.
- Develop and execute campaign plans, pacing strategies, and escalation frameworks aligned with statewide growth goals.
- Direct high-stakes "boss fight" campaigns, including corporate pressure strategies and escalation tactics.
- Partner with Research and Data teams to refine targeting criteria and ensure accurate campaign intelligence.
- Drive accountability for campaign milestones, timelines, and resource allocation.
- Supervis e and develop managers, lead organizers, and senior organizing staff.
- Oversee hiring, onboarding, coaching, performance management, and corrective action processes.
- Build leadership pipelines and succession plans across organizing teams.
- Conduct evaluations tied to measurable KPIs and campaign deliverables.
- Ensure effective staff-to-campaign deployment ratios to support campaign success.
- Build scalable systems to identify, recruit, train, and advance rank-and-file leadership. What We're Looking For
- Senior, strategic organizing leader with experience translating statewide growth strategy into executable, multi-region campaigns.
- Ability to thrive in high-pressure environments with strong political judgment and decision-making.
- Track record of leading large-scale organizing efforts that build durable worker power and leadership pipelines.
- Experience supervising managers, lead organizers, and senior staff; ability to implement hiring, onboarding, coaching, performance management, and corrective action processes.
- Comfort working in dynamic, campaign-driven environments with evolving priorities and external conditions.