Growth & AI Marketing Manager

Growth & AI Marketing Manager

What You'll Do

• Design and ship automated outbound and ABM workflows: enrichment, personalized sequencing, intent-signal monitoring, and campaign orchestration for our SLG motion.

• Build and maintain lead scoring, ICP, and propensity models that identify which accounts and contacts are ready to buy, expand, or churn.

• Own our marketing data foundation: keep CRM and marketing automation records clean, deduplicated, and trustworthy across our Enterprise, Mid-market, and SMB segments so every downstream play works from good data.

• Automate seller and campaign operations, such as inbound lead routing, call-transcript-to-CRM updates, meeting-note drafting, and follow-up sequencing.

• Partner with sales development leadership to define and refine SQL criteria and lead scoring, and build the systems that enforce them automatically.

• Prototype new plays quickly (using Clay, AI agents, or similar tools), measure results against pipeline and SQL goals, and template/scale the ones that work across regions.

• Support international marketing needs across EMEA and APAC by adapting and localizing automated workflows for each region's data and buying signals.

• Build the account-tiering, intent-signal, and reporting infrastructure behind large-scale ABM programs: segmenting hundreds of accounts into tiers with different levels of personalization, and feeding tier progression and engagement back into Salesforce/BI dashboards.

• Evaluate and integrate third-party data, enrichment, and automation tools; make build-vs-buy calls on new vendors.

• Report on impact using outcomes-based metrics: meetings booked, hours saved, SQL/pipeline lift, and conversion rate improvements.

• What You'll Need

• 5+ years in growth marketing, sales development, or a related operating role, with hands-on exposure to CRM/marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).

• Demonstrated ability to build automations or workflows using tools like Clay, Zapier, or similar. You don't need a formal engineering background, but you learn new tools by tinkering.

• Working familiarity using AI tools (LLM APIs, prompt engineering, or agentic workflows) to solve business problems.

• Experience with account-based marketing (ABM) programs for enterprise accounts, including working with tiered/segmented account lists and personalizing outreach at scale.

• Experience with intent-signal or sales-intelligence tools (e.g., Sales Navigator, 6sense, Warmly) and integrating their signals into CRM and outreach workflows.

• Strong commercial instincts: you evaluate every build by asking whether it helps someone close a deal or hit SQL/pipeline targets, not just whether it's technically interesting.

• Comfort operating with ambiguity in a fast-moving B2B SaaS environment, translating a vague growth problem into a scoped, shippable build.

• Excellent cross-functional communication — you'll work directly with sales development, growth marketing, and regional teams to identify problems and roll out solutions.

• An experimental mindset: you test hypotheses, measure results, and iterate rather than shipping "spray and pray" campaigns.

• Nice to Have

• Experience in B2B SaaS, or health-tech industry.

• Exposure to international/multi-region GTM operations (EMEA, APAC).

• Background in a company that has stood up a dedicated GTM engineering or growth systems function.

• Compensation and Benefits

• Compensation for this role will be determined based on a variety of factors, including relevant experience, qualifications, skills, geographic location, and market considerations. The anticipated compensation range for this position is -

• $90,500 - $107,000 CAD- annually. In addition to base compensation, eligible employees may be offered other forms of compensation, such as bonuses, commissions, equity, or other incentive programs, where applicable. Compensation and benefits may vary by location and are subject to applicable legal, business, and market requirements.

• Whats in it for you

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset

• Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!

• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam

• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!

• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement

• Medical/Dental/Vision coverage

• EAP – we get you help when you need it. Period.

• Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16

• And more! – so many benefits we couldn’t even fit them all here!

• At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.

• ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION

• ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com.

• About ABC Fitness

• ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.

• From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com

• LI-REMOTE

• About Us

• Our employees are encouraged to be pro-active in expressing their ideas and contributing to the company’s future. We have achieved this through constant pursuit of new developments and inno