Group Product Marketing Manager

The Planet Group

Job Description

Job Title: Group Product Marketing Manager

Location: San Diego, CA or Remote

Contract length: 12 months to start

Schedule: M-F from 9a to 5p Pacific

Pay: $64/hr to $69/hr, DOE (W2 and benefit options)

Job Overview:

As Group Product Marketing Manager, Regional Product Marketing, Americas, you will shape regional strategy across the portfolio of hardware and digital solutions. You will turn customer, market, competitive, and commercial insight into clear portfolio priorities, differentiated positioning, go-to-market strategies, and adoption plans. Working across Product Management, Sales, Commercial Marketing, Market Access, Medical Affairs, Regulatory, Operations, and other regional and global teams, you will represent the Americas market in critical product and portfolio decisions. You will also strengthen how we measure performance, learn from the market, and adjust our approach throughout the product lifecycle. This is a senior individual-contributor role for someone who can challenge established thinking, connect decisions across a complex portfolio, and translate strategy into focused commercial action.

Job Responsibilities:

• Develop regional product marketing strategies for priority portfolios, launches, and growth initiatives across the Americas.
• Translate global portfolio strategies into clear regional market priorities, audience strategies, investment choices, and commercialization plans.
• Build annual and multi-year plans grounded in business objectives, customer needs, market dynamics, and portfolio opportunities.
• Represent the Americas market in global product, portfolio, positioning, and commercialization discussions.
• Synthesize customer, competitive, market, and performance insights to identify unmet needs, adoption barriers, and growth opportunities.
• Develop regional segmentation, audience prioritization, buyer and user insights, and competitive intelligence to guide decisions.
• Create differentiated value propositions, positioning, messaging, and product narratives for priority products and solutions.
• Translate complex capabilities into customer value across clinical, economic, operational, and experiential needs.
• Connect individual product stories into a coherent portfolio and solution narrative for priority audiences.
• Lead regional go-to-market strategies, including target audiences, channel approaches, activation priorities, adoption plans, and measures of success.
• Guide commercial readiness and lifecycle planning beyond launch, covering awareness, consideration, conversion, utilization, retention, and portfolio transitions.
• Partner with Sales, Commercial Marketing, and Sales Enablement to develop relevant narratives, competitive plays, launch materials, training, and field tools.
• Define product marketing objectives and KPIs connected to growth, customer engagement, adoption, competitive performance, and commercial effectiveness.
• Use performance data and market feedback to identify gaps and recommend focused changes to positioning, activation, channel strategy, or investment.
• Lead post-launch and lifecycle reviews, turning lessons into stronger strategies, playbooks, and future investment decisions.
• Guide and coach product marketing colleagues and cross-functional partners, improving the consistency and quality of regional product marketing practices.

Job Qualifications:

• Progressive experience in product marketing, product management, portfolio marketing, or a related commercial strategy role.
• Success owning strategy for complex products or portfolios and translating market insight into measurable growth.
• Strong knowledge of segmentation, customer insight, positioning, messaging, competitive strategy, go-to-market planning, and lifecycle management.
• Commercial judgement that connects product marketing choices with adoption, revenue, market share, customer value, and business priorities.
• Experience influencing product and portfolio decisions within a global, matrixed organization.
• Clear executive communication, storytelling, facilitation, and stakeholder-management skills.
• Experience guiding other marketers through coaching, frameworks, and shared practices.
• A bachelor's degree in marketing, business, healthcare, or a related field.
• Strong commercial and analytical thinking.
• Innovation mindset and proactive problem-solving.
• Ability to think beyond the immediate regional ask and connect customer, market, product, and business needs.
• Comfortable working independently while also being highly collaborative.
• Experience in healthcare, technology, consumer technology, or another innovative and fast-changing environment.
• Ability to help shape strategic trade-offs and investment priorities.
• Strong executive influence and decision-making skills.

Nice to Haves:

• Experience in healthcare, medical devices, digital health, or another regulated industry.
• Experience marketing connected products, digital solutions, or portfolios that form a broader customer experience.
• An MBA or related advanced degree.

What Sets You Apart:

• Customer perspective: You seek to understand providers, patients, partners, payers, and other decision makers before recommending a path forward.
• Strategic clarity: You identify the choices that matter most and bring structure to complex or changing conditions.
• Constructive challenge: You question assumptions with evidence and help teams consider different approaches.
• Influence: You create alignment across teams without relying on direct authority.
• Adaptability: You remain effective when priorities shift, information is incomplete, or the way forward is still taking shape.
• Ownership: You work independently, follow decisions through to execution, and remain accountable for measurable outcomes.

LI-AW2 CDM

EEO Statement

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process, and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org, or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity, and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.