Group Marketing Digital Officer

JOB DESCRIPTION

The Group Marketing Digital Officer is responsible for managing, coordinating and strengthening Broll Property Group’s digital presence across its markets, ensuring a consistent, professional and strategically aligned brand experience across all online platforms. The role oversees the Group’s digital marketing ecosystem, including corporate websites, social media channels, digital campaigns, online content, digital media coordination, search visibility and performance analytics. Working closely with Group Marketing, country teams, specialist business units and external agencies, the Digital Officer ensures that Broll’s online presence reflects its Group positioning, showcases its capabilities, strengthens brand visibility and supports business development objectives. The role is responsible for translating Group marketing priorities into effective digital execution, connecting content, channels and audiences to build Broll’s reputation as One Platform Partner and a leading real estate services partner across Africa.

A. Group digital presence and brand management

• Oversee Broll Property Group’s overall online presence, ensuring that the brand is represented consistently and professionally across all digital touchpoints.
• Manage and coordinate the Group’s corporate digital platforms, including websites, social media channels and other online properties.
• Ensure digital content, messaging, imagery and visual presentation align with approved Group brand guidelines, positioning and communication standards.
• Maintain oversight of the accuracy, relevance and quality of online information about Broll, its services, markets, people and capabilities.
• Identify opportunities to strengthen Broll’s digital visibility, credibility and differentiation within the African real estate sector.
• Support the consistent application of the One Platform Partner positioning across Group digital channels.
• Coordinate with country marketing representatives and business-unit teams to ensure local content supports the broader Group brand while reflecting relevant market priorities.

B. Social media management

• Manage the Group’s social media presence across relevant platforms, including LinkedIn and other approved channels.
• Develop and maintain a Group social media content calendar aligned with marketing priorities, corporate communications, industry events and business milestones.
• Create, curate, edit and publish engaging content that showcases Broll’s expertise, services, people, projects, achievements and market insights.
• Coordinate content submissions from country teams, specialist business units and senior leadership.
• Develop content formats suited to different platforms, including corporate announcements, thought leadership, executive commentary, campaign content, event coverage, video and infographics.
• Manage the scheduling, publishing and quality assurance of social media content.
• Monitor audience engagement, comments, mentions and relevant industry conversations, escalating matters requiring management or communications input.
• Identify opportunities to improve audience growth, engagement, content reach and the quality of Broll’s digital interactions.
• Ensure that social media activity reinforces Broll’s reputation, expertise and strategic positioning rather than functioning solely as a promotional channel.

C. Digital media and campaign coordination

• Coordinate the planning and execution of digital marketing campaigns across relevant channels.
• Work with internal stakeholders and external agencies to develop campaign briefs, creative assets, digital content and publishing schedules.
• Coordinate paid digital media activity, including campaign setup, targeting, budget monitoring and performance reporting, in collaboration with agencies or specialists where required.
• Ensure digital campaigns support broader Group marketing initiatives, service-line priorities, events, publications and business development activities.
• Coordinate the production and distribution of digital advertisements, banners, sponsored content, email campaigns and other online marketing assets.
• Monitor campaign performance and recommend adjustments based on engagement, reach, traffic and conversion data.
• Maintain visibility of digital campaign schedules, budgets, deliverables and outcomes.
• Ensure digital media activity is appropriately targeted, commercially relevant and aligned with approved messaging.

D. Website management and search visibility

• Oversee the ongoing maintenance, development and optimisation of Broll’s corporate website and relevant digital properties.
• Coordinate website content updates, service-line pages, leadership profiles, corporate information, case studies, news, publications and market insights.
• Liaise with web developers, hosting providers and digital agencies to resolve technical issues and implement improvements.
• Monitor website performance, user experience, content quality and navigation.
• Coordinate search engine optimisation (SEO) activities to improve Broll’s visibility for relevant services, markets and industry topics.
• Support the development of search-friendly content, metadata, landing pages and relevant digital resources.
• Monitor website traffic, search performance, referral sources and user behaviour to identify opportunities for improvement.
• Ensure websites are maintained in line with Group brand standards, governance requirements and applicable privacy and data-protection obligations.

E. Digital content and thought leadership

• Coordinate the digital publication and promotion of Broll’s thought leadership, market intelligence, research reports, articles, interviews and executive commentary.
• Work with Group Marketing, Data & Insights, country teams and specialist business units to identify relevant content opportunities.
• Repurpose longer-form content into appropriate digital formats, including social posts, short-form video, graphics, articles and email content.
• Support the digital activation of Group publications, industry reports, webinars, podcasts and other intellectual-property-led initiatives.
• Ensure that content is factually accurate, appropriately approved and consistent with Broll’s positioning.
• Help establish Broll’s digital channels as credible sources of real estate intelligence, industry insight and specialist expertise across Africa.
• Coordinate content distribution to ensure that important research and thought leadership reaches relevant audiences.

F. Video, photography and multimedia

• Coordinate digital video, photography and multimedia production for corporate marketing, social media, campaigns and executive communications.
• Brief internal teams and external suppliers on content requirements, formats, deadlines and brand standards.
• Support the production of executive interviews, event highlights, service-line videos, client stories and other relevant multimedia assets.
• Manage the organisation and accessibility of approved digital assets, including photographs, videos, graphics and templates.
• Ensure content is appropriately formatted and optimised for the intended digital platforms.
• Coordinate the use of Broll’s Green Room for interviews, video content, executive media preparation and other digital production activities where required.

G. Digital analytics and reporting

• Monitor and report on the performance of Broll’s digital channels and campaigns.
• Compile regular digital performance reports covering relevant measures such as:
• Website traffic and user engagement.
• Search visibility and organic traffic.
• Social media reach, engagement and audience growth.
• Content performance and referral traffic.
• Paid media performance and campaign expenditure.
• Qualified enquiries and conversions, where measurable.
• Use analytics to identify trends, audience interests, high-performing content and areas requiring improvement.
• Provide actionable recommendations to Group Marketing based on performance data.
• Maintain accurate reporting records and establish consistent reporting practices across relevant digital channels.
• Work with country teams and external agencies to improve the quality, consistency and usefulness of digital reporting.

H. Digital governance and stakeholder coordination

• Establish and maintain clear processes for digital content submissions, approvals, publishing and escalation.
• Coordinate with country marketing teams to support consistent Group-wide digital standards and practices.
• Maintain oversight of social media account access, platform administrators, permissions and relevant supplier arrangements.
• Ensure that digital assets, account credentials and platform ownership are managed securely in accordance with internal policies.
• Monitor adherence to brand guidelines, content standards and approved communications protocols.
• Liaise with IT, Legal, Human Capital and other relevant function