Graphic Designer cum Social Media Handler

Job Title: Graphic Designer cum Social Media Handler

Supervisor/Manager Title: GM - Sales & Marketing

Department: Marketing

Location: Nairobi

Job Summary

The Graphic Designer cum Social Media Handler is responsible for creating engaging visual and digital content, managing social media platforms and supporting marketing communications to strengthen brand visibility, promote company products, generate customer engagement and support business growth across Decorative, Industrial and Automotive coatings.

Role &

Responsibilities

• · Design

• creative content for social media, digital platforms, product promotions,

• campaigns and company communications.

• · Create

• artworks for Facebook, Instagram, TikTok, LinkedIn, WhatsApp and other relevant

• digital platforms.

• · Develop

• product posts, promotional creatives, banners, flyers, brochures, catalogues,

• presentations and other marketing materials.

• · Create

• engaging content around products, product benefits, application tips, projects,

• customer testimonials and company activities.

• · Plan

• and maintain a monthly social media content calendar in coordination with the

• Marketing team.

• · Manage

• daily posting, community engagement and consistent brand voice across company

• social media platforms.

• · Create

• and edit short videos, reels, stories and other multimedia content for digital

• campaigns.

• · Visit

• dealers, project sites, painter/contractor activities, events and activations

• to capture suitable photos and videos for content.

• · Support

• product launches, dealer campaigns, trade events, exhibitions, showroom

• activations and other promotional activities with digital storytelling.

• · Coordinate

• with Sales, Product/Technical and other teams to obtain accurate product

• information, photographs, videos and campaign inputs.

• · Maintain

• consistent brand identity, messaging and visual standards across digital and

• printed communication materials.

• · Monitor

• comments, messages and customer interactions on social media and coordinate

• timely responses with the relevant team.

• · Identify

• and engage relevant social media influencers to strengthen brand visibility,

• product awareness and customer engagement.

• · Coordinate

• with external agencies, photographers, printers and other service providers

• when required.

• · Support

• and monitor paid social media/digital campaigns in coordination with the

• Marketing team and external agencies, where applicable.

• · Monitor

• social media trends, competitor activities and relevant digital best practices

• and recommend new content ideas.

• · Track

• and report social media performance include reach, engagement, followers,

• enquiries and leads generated through digital activities.

• · Maintain

• an organized library of approved brand assets, product images, videos, artworks

• and marketing content.

• · Support

• Sales with presentations, sales materials, product communication and other

• creative requirements.

• · Prepare

• weekly and monthly reports on content activities, campaigns, engagement, leads

• and other assigned marketing activities.

• · Work

• closely with Sales & Marketing and other departments to achieve company

• objectives.

Requirements

• Academic &

• Professional Qualifications

• · Diploma

• or bachelor’s degree in graphic design, Digital Marketing, Mass Communication,

• Marketing or related field.

• · Good

• communication and interpersonal skills.

• · Good

• understanding of graphic design, branding, digital content creation and social

• media.

• Work Experience

• · 2–3

• years of experience in graphic design, social media management or digital

• marketing.

• · Experience

• in FMCG, paints, coatings, building materials or related industries will be an

• added advantage.

• · Proven

• experience in creating social media content, graphics, short videos and

• promotional campaigns.

• Additional Skills

• · Proficiency

• in Adobe Creative Suite and/or Canva; knowledge of video editing tools such as

• CapCut or Premiere Pro will be an advantage.

• · Good

• knowledge of Facebook, Instagram, TikTok, LinkedIn, WhatsApp and social media

• management tools.

• · Creative

• thinking with strong visual storytelling and content-writing skills.

• · Good

• understanding of social media analytics, hashtags, trends and audience

• engagement.

• · Strong

• organizational skills and ability to manage multiple assignments and deadlines.

• · Self-motivated,

• creative and able to work independently and as part of a team.

• · Willingness

• to travel for dealer visits, project/site activities, events and content

• creation.