About this role
Job Description
The Graphic Designer will create innovative, visually impactful designs for internally and externally facing digital and print applications which directly impact the business interests and brand development of the institution. The Graphic Designer will be tasked with maintaining the continuity and integrity of the Syracuse Athletics brand. The Graphic Designer will take the lead on various projects and campaigns that promote the University’s global brand and is engaged with close to 2.5 million combined followers on social media platforms, Cuse.com and paid marketing and advertising; the Graphic Designer will provide conceptual ideation, creative direction and constructive feedback, while creating and designing assets used by the department and institution. In this role, the Graphic Designer will be asked to develop creative workflows, manage a queue of requested work, and conceptualize individual work. This position reports directly to the Assistant Athletics Director – Creative Services.
Education and Experience
Bachelor’s degree concentrating in Graphic Arts/ Design required along with network skills and technical expertise in digital printing necessary.
Skills and Knowledge
- Bachelor’s degree preferred in field of communications, art or graphic design.
- Minimum of two (2) years of experience working in creative atmosphere with focus on graphic design, video production and/or motion graphics.
- Experience in high level sports design (Collegiate and/or Professional)
- Experience in team environment working cohesively with deadline focus.
- Experience working for (or in conjunction with) a Division I (FBS or FCS) institution or professional team
- Experience in graphic design.
- Excellent communication skills as it pertains to internal and external stakeholders.
Responsibilities
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Lead all idea generation, creation, and management of Syracuse University brand assets through graphic design specifically for sales, marketing, athletics development, licensing, in arena experience and social media platforms.
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Work quickly under high pressure in an extremely fast paced environment, while taking direction from the Creative lead (Assistant Athletics Director, Creative Services), collaborating with the rest of the Creative Services team and multi-tasking projects.
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Shape visual look and set graphic plan for department while sticking with established brand guidelines.
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Work cohesively with existing creative, technical, and social media staffs through all brand categories.
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Works independently to achieve brand awareness throughout multiple media channels and platforms.
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Works with licensing to manage Athletics brand and create revenue projects.
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Research and generate preliminary design, finalize, and update print collateral – including, but not limited to invitations, brochures, one-page flyers, posters, program books flyers, folders, program booklets and agendas, small/medium/large scale publications, development and fundraising materials, signage, wall art, advertisements, infographics, marketing materials, and videos. Provide graphic design support within the Athletics department for creating print and digital collateral and signage that consistently exemplifies the University and Athletics global branding while meeting deadlines.
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Conceptualize, direct, and create game day production graphics and motion graphics for Dome and arena video board and LED.
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Manage relationships with internal partners and external and University vendors (SU Publications, printers, etc.)
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Other duties as assigned
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Physical Requirements
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Not Applicable
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Tools/Equipment
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Not Applicable