Graphic Design Specialist

Graphic Design Specialist

About the Company

Nairobi GTC Industry Limited is a leading integrated development operating from the prestigious GTC Office Tower in Nairobi, featuring premium office spaces, residential apartments, and world-class retail facilities. We are committed to delivering exceptional real estate solutions and maintaining the highest standards of brand excellence.

About the Role

The Graphic Design Specialist focuses on the sales and leasing promotion, brand image building, and commercial event implementation for the GTC Complex Project. The role is responsible for creating visually appealing, communicative, professional, and position-aligned design works that support marketing, leasing, and cross-departmental objectives.

Responsibilities

• Establish and maintain the project brand visual system — standardised application of the project brand LOGO, unified visual style of promotional materials, and maintenance of the project's high-end business image, ensuring all design outputs align with project positioning.

• Design online and offline visual materials for marketing promotion activities, including social media post graphics, video covers, outdoor advertisements (LED screens, hanging flags), elevator advertisements, and exhibition materials such as booth design and brochures.

• Develop and execute the visual rollout of marketing promotional materials, commercial events, digital banners, online advertisements, billboards, signage, flyers, brochures, and social media content, ensuring consistent brand identity and high-end visual quality.

• Collaborate cross-functionally to provide visual support for marketing, sales, and leasing initiatives, producing high-quality graphics and impactful designs in line with brand guidelines.

• Manage visual implementation for promotional campaigns, festivals, tenant cooperation, and online/offline marketing to build a differentiated commercial visual identity.

• Help drive in-store traffic and consumer conversion, support cross-departmental activities, and improve on-site atmosphere and brand influence.

• Plan, capture, and edit professional project photographs for marketing, branding, media publication, and documentation purposes.

• Perform professional post-production including color correction, retouching, and image optimisation.

• Conceptualise, film, and produce professional video content for marketing and corporate communication purposes.

• Design promotional and traffic-driving materials for commercial activities including key visuals, posters, display stands, hanging flags, floor decals, digital screen creatives, and supporting graphics for social media and short-video platforms.

• Perform video editing, color grading, sound editing, and motion graphics where necessary; produce final videos suitable for social media, website, presentations, and advertising campaigns.

• Sort, file, and archive all design assets and finished materials; establish a centralised design resource library and continuously optimise design styles in line with market aesthetics and project positioning.

• Manage and maintain photography and videography equipment, ensuring proper handling, maintenance, and safe storage.

• Perform any other duties assigned by the line manager or senior management in support of department and organisational objectives.

• Preferred Skills & Experience

• Proven experience as a graphic designer or in a similar creative role.

• Proficiency in graphic design software including Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).

• Strong portfolio showcasing creative and visually impactful designs.

• Excellent communication and presentation skills.

• Attention to detail and a keen eye for aesthetics.

• Ability to work independently and meet deadlines.

• Knowledge of typography, color theory, and layout principles.

• Understanding of print and digital production processes.

• Problem-solving skills and ability to think creatively to produce innovative designs.

• Experience with photography, videography, and video editing is an advantage.

• Key Performance Indicators (KPIs)

• Brand Consistency All design outputs adhere to the established brand visual system and project positioning guidelines.

• Turnaround Time Design materials are delivered within agreed timelines to support campaigns, events, and activations.

• Campaign Visual Quality High-quality, impactful visuals that effectively support leasing and marketing promotional objectives.

• Asset Library Maintenance Design resource library is up to date, well-organised, and accessible to relevant stakeholders.

• Cross-Departmental Satisfaction Positive feedback from marketing, leasing, and operations teams on the quality and responsiveness of visual support.

• Core Competencies

• Brand & Visual Identity

• Ability to establish, maintain, and consistently apply a project's brand visual system across all print and digital touchpoints.

• Creative Design Execution

• Proficiency in producing high-quality, visually impactful design outputs across diverse formats — from social media graphics and brochures to outdoor advertising and exhibition materials.

• Photography & Videography

• Competency in planning and executing professional photo and video shoots, including post-production, color grading, and motion graphics.

• Cross-Functional Collaboration

• Demonstrated ability to work effectively with marketing, sales, leasing, and operations teams to deliver aligned visual support across departments.

• Asset Management & Organisation

• Structured approach to filing, archiving, and managing design assets to maintain a centralised and accessible resource library.

• Market Awareness

• Continuous monitoring of design trends and market aesthetics to ensure all outputs remain current, competitive, and aligned with project positioning.

• Why Join Us

• Work at the heart of one of Nairobi's most prestigious integrated developments

• Bring creative vision to life across a diverse range of marketing, leasing, and commercial campaigns

• Collaborate with dynamic cross-functional teams in a fast-paced, professional environment

• Opportunity for creative growth with exposure to large-scale brand and event projects

• Be part of a high-performing marketing function committed to excellence and innovation

• We are an equal opportunity employer and welcome all qualified candidates to apply.