About this role
Google Ads Specialist
We’re looking for an experienced Google Ads Specialist with a proven track record generating leads for law firms.
This is not an entry-level role. We’re specifically looking for someone who has personally managed Google Ads campaigns for clients and can demonstrate consistent lead generation results.
The #1 requirement You have successfully generated 50+ qualified leads per month for a professional firm through Google Ads and can walk us through exactly how you did it.
What you’ll be responsible for
- Own and optimize Google Ads campaigns for professional firms
- Conduct keyword research and build high-intent search campaigns
- Manage bidding strategies, budgets, negative keywords, audiences, and ad copy
- Improve conversion rates and reduce cost per qualified lead
- Work with landing pages and recommend CRO improvements
- Set up and troubleshoot conversion tracking
- Monitor lead quality, not just form submissions
- Report on CPL, conversion rate, qualified leads, spend, and ROI
- Continuously test and optimize campaigns to increase lead volume
You should have
- 4+ years of hands-on Google Ads experience
- Direct experience running Google Ads for professional firms
- A track record of generating 50+ qualified leads per month
- Experience managing meaningful monthly ad budgets
- Strong knowledge of Search campaigns, bidding strategies, conversion tracking, GA4, and Google Tag Manager
- Strong understanding of landing page conversion optimization
- Ability to clearly explain why a campaign is or isn’t performing
- Excellent analytical and problem-solving skills
- Strong English communication skills
Big plus Experience with high-value legal practice areas such as personal injury, criminal defense, family law, immigration, estate planning, probate, or similar.
We will consider anyone who applies properly for the position.