About this role
Work location: Tai Seng, North-East Region, Singapore Employment type: Full-time Salary: S$3,500–5,000 per month
Key responsibilities
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Plan, set up, manage and optimise Google Ads campaigns based on business objectives
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Conduct keyword research and identify relevant search terms and opportunities
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Create and manage Search, Display, Performance Max and other relevant Google Ads campaigns
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Monitor campaign performance, including impressions, clicks, conversions, CTR, CPC and ROAS
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Analyse campaign data and identify areas for improvement
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Optimise keywords, bids, budgets, ad copy, targeting and campaign settings to improve performance
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Conduct A/B testing on ad copy, keywords, audiences and campaign strategies
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Monitor search terms and manage negative keywords to improve traffic quality
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Manage daily and monthly advertising budgets and ensure spending is aligned with campaign objectives
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Track leads, conversions and other relevant campaign results
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About you
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Hands-on experience managing Google Ads campaigns is required
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Proven experience in Google Ads / PPC / Paid Search
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Strong understanding of Google Ads campaign setup, keyword targeting, bidding and optimisation
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Familiar with Google Analytics and Google Tag Manager
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Experience with conversion tracking and campaign performance analysis
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Comfortable working with advertising data, metrics and performance reports
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Strong analytical and problem-solving skills
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Able to manage multiple campaigns and budgets independently
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Good understanding of digital marketing and paid advertising principles
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Strong attention to detail and willingness to continuously optimise campaign performance