About this role
What You'll Do
- Go-To-Market Strategy & New Business Development: Develop and execute comprehensive annual and long-term Go-To-Market (GTM) strategies to penetrate the German built-in market and achieve targeted market share. Identify and secure strategic partnerships with small-to-medium enterprises (SMEs) for initial market entry, while concurrently formulating long-term acquisition plans for major key accounts. Continuously expand the client base to meet specific acquisition targets within the Kitchen Expert (KE) channel and premium kitchen manufacturer segments.
- Sales Leadership & Profit Management: Establish a localized Product Portfolio Management (PRM) strategy, leveraging an optimal sales channel mix to maximize profitability. Rigorously manage profit margins through strategic pricing and product mix optimization, ensuring the attainment of quarterly and annual sales objectives to drive business expansion. Lead executive-level negotiations for annual contracts with major distributors, fostering mutually beneficial relationships and securing favorable commercial terms.Establish a localized Product Portfolio Management (PRM) strategy, leveraging an optimal sales channel mix to maximize profitability.
- Omnichannel Marketing & Digital Transformation: Orchestrate major industry events and trade exhibitions to expand customer reach and achieve brand visibility objectives within the premium built-in sector. Drive digital transformation by implementing O2O (Online-to-Offline) strategies, leveraging CRM tools and targeted digital marketing to enhance premium brand positioning and customer engagement.
- Data-Driven Forecasting & Supply Chain Collaboration: Utilize advanced analytics and AI-based demand forecasting tools to direct the monthly sales forecasting process