About this role
About the Role This role leads go-to-market strategy for ShrineDev's software development offerings, partnering with leadership to identify market opportunities and drive enterprise client adoption. It requires hands-on GTM execution, market research, and collaboration across sales and marketing to deliver measurable business value. The position is 100% remote with ET work hours, and is a Contract/W2 Full-Time role. What You'll Do
- Develop and execute comprehensive GTM strategies for our software development offerings by quarterbacking the strategy and adapt based on market feedback.
- Drive us to identify services/market fit for new offerings with an experimentation mindset.
- Collaborate with leadership team to ensure alignment with market needs and customer expectations.
- Utilize and select appropriate GTM playbooks and distribution channels, testing outreach methods.
- Conduct market research in a B2B capacity to identify opportunities and threats.
- Create and manage service launch plans, including timelines, marketing materials, and sales enablement tools.
- Collaborate with sales and marketing teams to develop compelling messaging and positioning for services.
- Monitor and analyze customers post-sales, making recommendations for improvements and adjustments.
- Provide training and support to sales teams to ensure they are well-equipped to sell new services.
- Communicate necessary information from the executive team to ensure successful GTM efforts. What We're Looking For
- Bachelor's degree in Marketing, or a related field.
- Minimum of 5 years of experience in software development marketing, product marketing, or a related field.
- Proven experience in developing and executing go-to-market strategies for software development services.
- Experience with market research in a B2B context.
- Strong understanding of software development processes and methodologies.
- Excellent analytical and problem-solving skills.
- Exceptional communication and interpersonal skills, with the ability to work effectively across different teams and departments.
- Track record of successfully taking at least one agency or service provider from 0 to 1 on a new effort.
- Hands-on approach, willing to get involved in the implementation once the strategy is set.
- Ability to work autonomously and push GTM efforts proactively.
- Metrics-driven with a solid understanding of what makes a successful GTM campaign.
- Previous experience working directly with CEOs and executive teams is a plus.
- Ideally located within 90 miles of Tampa, FL (with ability to travel to the Tampa area 1-2x per quarter).