Go-To-Market (GTM) Associate
About this role
Go-To-Market (GTM) Associate
Work directly with the founders to identify market opportunities, engage potential customers, refine messaging and drive growth for an AI-focused business.
Key Responsibilities
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Market Research & Customer Discovery
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Conduct customer discovery interviews and gather market insights
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Research industry trends, competitors and emerging opportunities
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Translate findings into actionable recommendations
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Go-To-Market Strategy & Growth
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Support development and execution of GTM initiatives
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Assist in refining positioning, messaging and value propositions
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Identify and evaluate market segments and target customers
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Support pilot programs and early customer engagements
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Business Development & Outreach
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Build and maintain target account and stakeholder databases
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Support outreach campaigns through LinkedIn, email, partnerships and events
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