Go-To-Market (GTM) Associate

Go-To-Market (GTM) Associate

Work directly with the founders to identify market opportunities, engage potential customers, refine messaging and drive growth for an AI-focused business.

Key Responsibilities

• Market Research & Customer Discovery

• Conduct customer discovery interviews and gather market insights

• Research industry trends, competitors and emerging opportunities

• Translate findings into actionable recommendations

• Go-To-Market Strategy & Growth

• Support development and execution of GTM initiatives

• Assist in refining positioning, messaging and value propositions

• Identify and evaluate market segments and target customers

• Support pilot programs and early customer engagements

• Business Development & Outreach

• Build and maintain target account and stakeholder databases

• Support outreach campaigns through LinkedIn, email, partnerships and events

• Assist with lead generation and pipeline development

• Track outreach performance and engagement metrics

• Commercial Operations & Enablement

• Manage CRM records and sales pipeline data

• Prepare reports, dashboards and performance updates

• Create presentations, briefing notes, one-pagers and case studies

• Prepare founder briefing documents for client and investor conversations

Requirements

• Bachelor's degree in Business, Economics, Marketing, Technology, Engineering, Social Sciences or related field
• 1 year post-NYSC experience in GTM, Strategy, Consulting, Business Operations, Sales Operations, Marketing or Business Development
• Strong research and analytical skills
• Excellent written, verbal and presentation communication skills
• Experience with CRM platforms, spreadsheets and presentation tools
• Comfortable working independently in a startup environment
• Demonstrated interest in AI, enterprise software or emerging technologies