GM, Sales

CIG Motors | Full time

GM, Sales

Victoria Island, Nigeria

Job Information Date Opened 08/07/2026 Job Type Full time Industry Automotive Location Victoria Island, Lagos, Nigeria Experience 5+ years Salary Attractive City Victoria Island State/Province Lagos Country Nigeria Zip/Postal Code 101241

About Us

CIG Motors Company Limited is one of the African subsidiaries of Choice International Group. We are the exclusive premiere representative of leading Chinese automotive giants, including GAC Motors, JMC Motors, Dongfeng Motors, FAW Group, and Wuling Motors, within the Nigeria and Africa market.

CIG have consistently expanded our market presence nationwide through strategic partnerships and alliances, delivering a portfolio of high-quality and premium vehicles into the African market. We prioritize customer satisfaction and strive to exceed expectations. Our dedication to quality, innovation, and growth remains unwavering as we continue to shape the automotive industry landscape in Nigeria and beyond.

Job Description

Job Summary

The General Manager, Sales is responsible for overseeing and driving the commercial success of CIG Motors. This role involves developing and implementing sales strategies, managing sales teams, building customer relationships, and ensuring that the company meets its revenue targets. The GM Sales plays a crucial role in driving business growth and profitability across the organisation's retail and fleet sales operations.

Key Responsibilities

• Sales

• Strategy & Business Growth

• Develop and execute a clear sales strategy to achieve monthly, quarterly, and annual revenue targets.

• Identify new business opportunities, key customer segments, and partnership channels that support growth.

• Design tactical plans to win major accounts, government institutions, corporates, and fleet customers.

• Sales Operations & Team Leadership

• Lead, coach, and manage the sales team to ensure consistent achievement of sales goals.

• Set performance targets, monitor progress, and ensure accountability across sales territories and dealerships.

• Oversee the full sales cycle, from lead generation to negotiation, closing, delivery, and after-sales handover.

• Market & Customer Management

• Build relationships with key decision-makers, corporate clients, government agencies, and large fleet buyers.

• Maintain an updated client and lead database for follow-up, retention, and repeat business.

• Monitor market trends, competitor activities, and customer feedback to refine sales approaches.

• Marketing & Brand Support

• Work closely with the marketing team to design sales campaigns, promotional activities, and customer engagement initiatives.

• Support brand visibility and reputation through events, test-drive sessions, exhibitions, and partnership activations.

Requirements

• Have over 15 years’ experience working in a multinational environment.
• Possess bachelor’s degree and master’s degree in relevant courses or MBA.
• Proven track record of exceeding sales targets and successfully leading teams in high-pressure environments.
• Strong leadership and communication skills, with the ability to build rapport, motivate, and influence others.

Competencies:

• Client Database
• Industry Experience
• Sales Channel Development
• Business Development
• Executive Reporting
• Market Analysis

Benefits

• Competitive
• 13th Month Allowance
• Leave Allowance
• Monthly Performance Bonus
• Retirement Savings
• Medical Coverage
• Opportunity to work in a fast-paced and dynamic environment