Global Integrated Marketing Program Manager

Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

Role Purpose

The Integrated Marketing Program Manager plays a central role in shaping, connecting, and executing integrated marketing initiatives across campaigns, events, digital channels and Brand & Communications. This individual brings a holistic marketing lens, driving consistency in how Armstrong shows up across all channels and touchpoints, with a strong focus on how campaigns, brand strategy and messaging come to life.

Key Responsibilities

• 1. Integrated Marketing Strategy

• Translate Armstrong's brand and business priorities into integrated global marketing programs

• Develop cross-channel strategies that connect brand, digital, content, events, PR and regional activation

• Identify opportunities to connect initiatives and customer touchpoints that might otherwise operate independently

• Develop campaign briefs, audience strategies, messaging frameworks and activation plans

• Partner with Regional Marketing and Product Management to turn business priorities into customer-facing programs

• Establish the integrated marketing approach for major global initiatives and product launches, ensuring consistency across channels and regions

• Provide strategic direction to channel owners and execution teams, ensuring individual tactics contribute to the broader marketing objective

• 2. Project Management and Delivery

• Lead multiple marketing programs and projects simultaneously across Brand & Communications initiatives

• Maintain timelines, track deliverables, and ensure deadlines are met

• Identify risks, gaps, or delays and proactively work with the team to resolve them

• Drive programs from strategy through execution, ensuring deliverables remain connected to the overall marketing objectives

• 3. Campaign and Initiative Management

• Lead the integrated rollout of marketing campaigns across digital, content, PR and and event channels

• Coordinate asset development, approvals, and delivery in line with overall direction

• Identify opportunities to strengthen campaigns through additional channels, content, or customer touchpoints

• 4. Marketing Coordination and cross functional alignment

• Develop the global event branding strategy, establishing how Armstrong's brand, campaigns, and messaging come to life across key events

• Help ensure alignment between campaign strategy and event messaging, materials, and overall experience

• Ensure alignment between campaign strategy and event execution, including messaging, content, materials, digital activation, and the overall customer experience

• Act as a strategic connector across Brand & Communications, Product Marketing, Regional Marketing, and Events and Design teams

• 5. Marketing Performance and Lead Management

• Define lead capture and measurement for integrated marketing programs in partnership with Digital and Regional Marketing teams

• Ensure appropriate lead capture and CRM processes are incorporated into campaigns and events

• What We're Looking For

• 7-10 years of marketing experience, preferably in B2B or technical environments

• Strong understanding of marketing fundamentals — campaigns, messaging, brand, digital, events, customer journeys and channels

• Ability to translate business and brand priorities into actionable marketing strategies and programs

• Experience developing and delivering integrated, cross-channel marketing programs

• Proven ability to manage multiple complex projects simultaneously

• Highly organized with strong attention to detail and follow-through

• Comfortable working across teams and functions

• Key Traits

• Integrated thinker — sees how everything connects and identifies opportunities to bring initiatives together

• Strategic and execution-minded — able to develop the approach and drive it through delivery

• Proactive — identifies opportunities and issues and addresses them early

• Strong communicator — able to influence and bring together across teams

• Customer-focused — considers the complete customer experience rather than individual marketing tactics

• Why This Role Matters

• Marketing only works when it's connected. This role ensures Armstrong's campaigns, events, and communications work together to create a consistent and compelling customer experience — making the overall marketing effort more effective and impactful.